Table columns in the client reports (Documents tab) This page describes the table columns of the Adhese client reports from the Documents tab . Invoice report The Invoice report contains information about the cost price of a campaign and, if applicable, about the rate card. The Invoice report includes the following figures for each booking: Column name Description From Start date of the booking Till The end date of the booking Price type Chosen tariff type, e.g. CPC or CPM Impressions Number of booked impressions Rate Tariff of the pricing model of the rate card Value The financial value of the booking Discount Applied discount or surplus Total budget The total financial value of the booking that takes the discount or surplus into account Wave id The ID of the rate (.xls file only) The Invoice report summarises all bookings and includes the total campaign cost price, including VAT. Campaign report The Campaign report contains the following figures about the campaign and its bookings: Column name Description Booking Name of the booking From Start date of the booking Till The end date of the booking Booked The to reach volume Contact/Day The total number of contacts Impressions The total number of impressions Clicks The number of clicks Click rate The click-through rate Campaign profiling report (deprecated) The Campaign profiling report contains campaign performance data for each individual booking and its profile targets. The data is divided by the device type the visitor uses to access the publication: desktop, tablet, or phone. The Campaign profiling report has been deprecated and will be removed. The Campaign profiling report contains the following figures for each booking and its profile targets: Column name Description Publication Name of the publication Product Name of the location Format Name of the format Creative name Name of the creative Language The value of the language targeting variable Country The value of the country targeting variable Region The value of the region targeting variable Age The value of the age targeting variable Gender The value of the gender targeting variable Sexual orientation The value of the sexual orientation targeting variable Relationship The value of the relationship targeting variable Education The value of the education targeting variable City The value of the city targeting variable CityGroup The value of the city group targeting variable Brand The value of the brand targeting variable Interest The value of the interest targeting variable Platform The value of the platform targeting variable, for example, phone, tablet, or desktop Contacts Total number of contacts or unique visitors Impressions Total number of impressions Clicks Total number of clicks From Start date Till End date Campaign report per position Column name Description Booking The ID of the booking Netto price Publication Name of the publication Product Name of the location Format Name of the format From Start date Till End date Booked The to reach volume of the booking Contacts/Day The number of contacts for the position Impressions The number of impressions for the position Clicks The number of clicks for the position Click rate The click-through rate of the position Wave ID The ID of the wave Publisher Name of the publisher Campaign actions report per position (optional) Column name Description Publication Name of the publication Position Id The ID of the position Position name Name of the position Location Name Name of the location Format Name Name of the format Booked Position Id The ID of the booked position Booked Publication Name of the booked publication Booked Position Name Name of the booked position Booked Location Name Name of the booked location Booked Format Name Name of the booked format Date The date of the day the events were measured Traffic Id The ID that denotes the connection between a creative and a booking Creative Id The ID of the creative Booking Id The ID of the booking Event The type of event: log (request) or track (impression measurement, additional data ). For more information, refer to Impression measurement Action The (optional) label of the track event Value The (optional) value of the (optional) label of the track event Impressions The number of impressions Contacts The number of contacts or unique visitors Video report spreadsheet Global-View Column Name Description Campaign Name of the campaign Booking Name of the booking(s) Creative Name of the creative(s) From Begin date Till End date Start Number of impressions FirstQuartile Percentage of first quartile views MidPoint Percentage of midpoint views ThirdQuartile Percentage of third quartile views Complete Percentage of completed views Clicks The number of ad clicks Detail view Column Name Description Date All dates in the campaign Creative Id The ID of the creative Creative Name of the creative Booking Id The ID of the booking Booking Name of the booking Start Number of started impressions FirstQuartile Number of impressions first quartile MidPoint Number of impressions at the midpoint ThirdQuartile Number of impressions third quartile Complete Number of impressions complete Clicks The number of ad clicks