Integration & setup

This book guides you through the process of setting up your Adhese integration alongside presenting the various capabilities of Adhese that can be integrated.

Intro

Adhese Gateway and Direct Ad Server

The Gateway and Ad Server operate entirely server-side, ensuring that client implementations remain as straightforward as possible and preventing the exposure of business rules and configuration. This allows for straightforward integration across a wide range of platforms and devices, eliminating the need for complex development processes.

Once implemented, no further client-side changes are required. Publishers can use a centralised web application to enable new demand sources, add or modify the data they share with their partners, and set business rules, multipliers and exceptions. These changes are executed instantly, without any need for intervention from web administrators or application developers.

The implementation for using Gateway or Direct Ad Server technologies is the same. Below are the links to the various repositories with examples and code.

Libraries & SDKs

Adhese has a TypeScript-based SDK for web integrations. More information can be found here: https://documentation.adhese.org/books/integration-setup/page/typescript-web-sdk

Prebid Compatible

Gateway can be used as a bidder for both Prebid.js and Prebid Server, and has been incorporated into various custom wrappers created by publishers and SSPs.

More information can be found here: https://documentation.adhese.org/books/integration-setup/page/prebid

API implementation

Any publisher can implement their Adhese instance as a pure API, calling the ad server endpoints directly from their mobile app, CMS system or connected TV app. They receive campaigns for multiple placements in one request, which can be visualised according to device and context.

Documentation on the different Request API endpoints can be found here: https://documentation.adhese.org/books/integration-setup/chapter/ad-delivery-integration-methods

 

Migrating your old ad server to Adhese

Depending on the customer's requirements, migration from an existing ad server to Adhese can be achieved in several ways.

One approach is to focus on getting the Adhese tags up and running. Based on the inventory setup, all tags are made available. Existing tags from the legacy ad server can be implemented in Adhese as standard campaigns that serve the legacy tags as third-party ads. To ensure continuity, 100% of the inventory is sent to these campaigns. New campaigns booked in Adhese can take priority over the legacy tags if required. Eventually, the legacy campaigns will stop running, as no further traffic is needed. Any new or updated campaigns will be booked directly in Adhese.

Another approach is to postpone tagging and start booking new campaigns in Adhese. Adhese tags or third-party tags can then be uploaded to the legacy ad server. This can be done on a per-campaign basis or you can send 100% of the traffic to Adhese campaigns in the legacy system. As the tags are distributed across the client's network, the same Adhese creatives will be displayed, either by being called directly through the Adhese tags or by being passed through the tags of the legacy ad server.

Integration methods

In this chapter, you will find the different ways to integrate with the Adhese ad server and Gateway, which will allow you to request and display ads across channels.

Both components are integrated in the same way. The difference lies in the internal configuration and demand orchestration - not in the way requests are made.

All integrations are secure by design and aligned with Adhese’s privacy-first approach. The platform operates without third-party cookies and relies on server-side processing of first-party data to deliver targeted advertising.

Integration methods

Typescript Web SDK

The Adhese TypeScript SDK simplifies ad integration across web environments by handling the underlying request and response logic, allowing you to implement ad placements without dealing with low-level API calls.

At the same time, the SDK remains flexible: it allows you to plug in custom logic where needed, giving you full control for more advanced or tailored integrations.

The getting started guide walks you through:

The full documentation can be found on https://adhese.github.io/sdk_typescript/

Integration options

The SDK supports multiple integration approaches, depending on your environment:

NPM 

Install the SDK via NPM and integrate it into modern JavaScript or TypeScript projects.

React

Use the SDK within React applications to manage ad slots and lifecycle in a component-based way.

Standalone JS script

Include the SDK as a standalone script for simple integrations without a build step. Ideal for quick setups or environments where bundling is not available.

The standalone script could be hosted and maintained by the Adhese team. Contact support if you wish to discuss this option in more detail. 

Key Features

Slot Management

Slots are the fundamental units for ad placement. The SDK supports three slot registration methods:

Additional slot capabilities include:

Configuration & Parameters

At initialization, you can set:

Event System

Subscribe to lifecycle events:

Supports regulatory compliance via:

React Integration

Dedicated React SDK provides:

SDK Repository

The SDK is actively maintained on GitHub and publicly available: https://github.com/adhese/sdk_typescript

Integration methods

Prebid

Prebid is a free and fully open source header bidding solution available to any publisher, dedicated to header bidding in the ad tech industry.

Header bidding allows publishers to create a short delay in ad serving to obtain bids from multiple demand partners before deciding on which ad to display, enabling competitive pricing and higher revenue.

More information on Prebid | Prebid.js Bidder | Prebid Server Bidder

How do Adhese and prebid work together

When a publisher implements Adhese through Prebid, they're participating in a header bidding auction where multiple demand partners (including Adhese) compete to deliver ads. Here's how the process works:

Auction Initiation

When a page loads, Prebid sends simultaneous bid requests to multiple bidders - including Adhese - rather than sequential requests. This concurrent approach is one of Prebid's key features for managing latency. All bidders (including Adhese) receive their request at roughly the same time.

Adhese's Role in the Auction

Adhese acts as a bidder/SSP within Prebid's ecosystem. Through the Prebid adapter, Adhese receives ad requests and returns competitive bids and creatives. The adapter translates Prebid's standardized request format into Adhese's API requirements and vice versa.

Bid Submission & Timeout Management

Publishers set a timeout value (typically 1-3 seconds) that determines how long Prebid waits for responses. Adhese must return its bid within this window. If Adhese doesn't respond in time, Prebid excludes it from that auction round. This timeout mechanism prevents slow bidders from degrading page performance.

Ad Selection

After all bidders respond, Prebid passes the winning bid to the publisher's ad server. If Adhese wins, its creative is selected and delivered, leading to an impression in Adhese.

Targeting & Parameters

Both Prebid and Adhese support custom targeting. Publishers can pass first-party data (like content categories, user segments, or location) through both systems, giving Adhese context for more accurate bidding.

Impression Tracking

After an ad is selected and rendered, Adhese can track impressions and viewability through Prebid's event system, feeding performance data back to their platform.


Bid Configuration Params

Pbjs param name

Scope

Description

Example

Type

account

required

Adhese account name

'demo'

string

location

required

Adhese location URL

'_adhese_prebid_demo_'

string

format

required

Adhese format code TAG

'leaderboard'

string

data

optional

(PBJS only) Custom target data

{ 'ci': [9000, 9050] }

object

targets

optional

(PBS only) Custom target data

{ 'ci': [9000, 9050] }

object


Integration methods

Request API: Headsup endpoint

The headsup endpoint returns all the materials for the campaigns running on the requested DOOH position.
It can be used by the DOOH screens to retrieve and cache all materials at the beginning of the day to avoid delays by having to download materials during the day. 

To ensure that the assets are included in the response, the Use in heads-up file setting must be enabled at format level. This action can be performed by all admin users in the Adhese UI.

https://headsup-[customer].adhese.org/api/headsup/download-list/sl[positioncode]
Parameters Value Required
customer The name of your Adhese account Yes
position code The code of the position you wish to request: [location code][optional position code]-[format code]. This value is always prefixed by 'sl'. Yes

Response

 The JSON response consists of a "media" array that may be empty or populated with multiple ad objects, depending on the number of active campaigns. The structure of an ad object is fixed and can not be customized. 

The ID and URL from which to download the file is identical and is also available in the stack endpoint that will be used to download DOOH playlists during the day.

Example

{
    "media":[
        {
            "ad":{
                "id":"https://pool-demo.adhese.com/pool/lib/562_2nd_1.mp4",
                "mime":"video/mp4",
                "curl":"https://pool-demo.adhese.com/pool/lib/562_2nd_1.mp4",
                "filesize": 15470592,
                "checksum":"071f717962db99cc137d138696d33209f2e4818d42a54f70dfa6606eeb1b640b"
            }
        },
        {
            "ad":{
                "id":"https://pool-demo.adhese.com/pool/lib/560_2nd_1.mp4",
                "mime":"video/mp4",
                "curl":"https://pool-demo.adhese.com/pool/lib/560_2nd_1.mp4",
                "filesize": 15470592,
                "checksum":"4e78745a33518ff22c1c9f39852a49c1c0fadd0adf722e3394ad1215d5e5ff5b"
            }
        },
        {
            "ad":{
                "id":"https://pool-demo.adhese.com/pool/lib/561_2nd_1.mp4",
                "mime":"video/mp4",
                "curl":"https://pool-demo.adhese.com/pool/lib/561_2nd_1.mp4",
                "filesize": 6582272,
                "checksum":"64d2eab6d51b208c0cec3fc4d64c53381e5d41ae2a1d4c5b7704b1818bdb6158"
            }
        }
    ]
}

Integration methods

Request API: Stack endpoint

The stack endpoint allows you to request one position for which Adhese will return a list of ads. There are 2 versions: 

  1. /m/stack/: returns a limited amount of ads
  2. /e/stack/: returns an unlimited1 amount of ads2

1 The adserver rules still apply and will influence which campaigns are part of the response. Not all booked campaigns are necessarily part of the returned array. 

2 The /e/stack/ endpoint must be enabled by Adhese support before it becomes available

m/stack request

https://ads-[customer].adhese.com/m/stack/sl[positioncode]/[target prefix][target value]?max_ads=[amount]
Parameters Value Required
customer The name of your Adhese account Yes
position code The code of the position you wish to request is [location code]-[format code]. This value is always prefixed by 'sl'. Yes
custom target Target data can be provided by adding a prefix followed by a value. Multiple values can be added by separating them with a ; No
max_ads1 The maximum number of ads you wish to request Yes

1 A configuration on the adserver can be activated to ensure the max_ads value never exceeds a specific limit. When the parameter is left empty, the configured limit will be used instead. 

e/stack request

https://ads-[customer].adhese.com/e/stack/sl[positioncode]/[target prefix][target value]
Parameters Value Required
customer The name of your Adhese account Yes
position code The code of the position you wish to request is [location code]-[format code]. This value is always prefixed by 'sl'. Yes
custom target Target data can be provided by adding a prefix followed by a value. Multiple values can be added by separating them with a ; No

Stack response

The response contains JSON code: an ads array that will either be empty or populated with one or more objects, depending on the number of active campaigns. 

The structure of the objects within the array is determined by the advar template used when setting up the creatives. 

Example response
{
    "ads":[
        {
            "id":"https://pool-demo.adhese.com/pool/lib/562_2nd_1.mp4",
            "dur":28.07,
            "prio":15,
            "booking_prio":0,
            "publisher":"1",
            "key":"",
            "proofOfPlay":"https://ads-demo.adhese.com/track/3474/sl357/tlnone/piplayer_id/A2?1746011926824",
            "error":"https://ads-demo.adhese.com/track/3474-PLAY_ERROR_[ERRORCODE]/sl357/tlnone/piplayer_id/A2/?1746011926824"
        },
        {
            "id":"https://pool-demo.adhese.com/pool/lib/561_2nd_1.mp4",
            "dur":11.45,
            "prio":15,
            "booking_prio":0,
            "publisher":"1",
            "key":"",
            "proofOfPlay":"https://ads-demo.adhese.com/track/3444/sl357/tlnone/piplayer_id/A2?1746011926824",
            "error":"https://ads-demo.adhese.com/track/3444-PLAY_ERROR_[ERRORCODE]/sl357/tlnone/piplayer_id/A2/?1746011926824"
        },
        {
            "id":"https://pool-demo.adhese.com/pool/lib/560_2nd_1.mp4",
            "dur":18.85,
            "prio":15,
            "booking_prio":0,
            "publisher":"1",
            "key":"",
            "proofOfPlay":"https://ads-demo.adhese.com/track/3455/sl357/tlnone/piplayer_id/A2?1746011926824",
            "error":"https://ads-demo.adhese.com/track/3455-PLAY_ERROR_[ERRORCODE]/sl357/tlnone/piplayer_id/A2/?1746011926824"
        }
    ]
}

Common response Fields

Field Description
id Creative URL
dur Duration in milliseconds
proofOfPlay Tracking URL after playback
error Tracking URL for playback errors

Sorting the returned list

The order in which the ads array is populated can be be configured by using the sequence property in the advar template.
As value you can use a number that is filled in through the advar form, or use one of the Adhese macro's that return an ID.

When the sequence property is added and given a value, the adserver will sort the available ads based on its value. In the example below we use the CREATIVE ID to sort the array from lowest ID to highest ID

"sequence": <ADHESE_LIB_ID>

The sequence property is only used by the adserver and will be removed before the response is returned

Integration methods

Request API: JSON endpoint

The JSON endpoint is the foundation of every display integration with Adhese. It gives you direct access to the ad server and Gateway without an SDK or library: you build the request, and Adhese returns the ads as JSON. Any environment that can send an HTTPS request and parse JSON can use it. A backend service, a CMS, a mobile app, ...

The Typescript Web SDK and the Prebid adapter use this same endpoint under the hood. If you use one of those, you do not need this page for implementation, but it remains the reference for what actually happens under the hood.

The API is public and requires no authentication and cookies are not required for an integration to work.

POST request

Host

Each Adhese account has its own endpoint. The default pattern is:

https://ads-[account].adhese.com/json/

Request body

The POST body is a JSON object with up to three top-level properties:

{
    "slots": [
        {
            "slotname": "some_slot"
        },
        ...
    ],
    "parameters": {
        "kw": [
        "cheese",
        "wine"
        ],
        ...
    },
    "user": {
      "ext": {
        "eids": []
      }
    }
}

Property Required Purpose
slots Yes The ad placements you are requesting
parameters No Request-level targeting data (page, user, context)
user No External user IDs for downstream buyers (open market)

slots

An array of slot objects — one per ad placement needed for the current page or application state. At least one slot is required.

Each slot object contains at minimum a slotname: the unique identifier of the placement as configured in your Adhese account. Campaigns are targeted against these names.

"slots": [
    { "slotname": "some_slot" },
    { "slotname": "another_slot" }
]

Each slotname may appear only once per request. Duplicates cause the request to be rejected with status 442.

parameters

An object of targeting attributes describing the page, user, or context. Keys are fixed two-character codes defined in your Adhese account; values are always arrays of strings.

All parameters are optional — omit a key entirely, or send an empty array, when there is nothing to pass.

"parameters": {
    "kw": ["cheese", "wine"],
    "mi": ["ABCDEF123456"]
}

In this example, kw carries search keywords and mi a member ID. Reserved parameter codes are listed on Request target parameters

Slot-level parameters

A slot object can carry its own parameters property with the same structure. For each slot, request-level and slot-level parameters are merged. Use this for attributes that differ per placement, such as position on the page:

"slots": [
    {
        "slotname": "some_slot",
        "parameters": { "ps": ["top"] }
    },
    {
        "slotname": "another_slot",
        "parameters": { "ps": ["bottom"] }
    }
]

user

Reserved for passing identifiers from external ID providers to buyers further down the chain, mainly in an open-market context:

"user": {
    "ext": {
        "eids": []
    }
}

If you think you need this, contact Adhese Support before implementing.

Complete request example

{
    "slots": [
        { "slotname": "homepage_banner" },
        { "slotname": "homepage_rectangle_top" },
        { "slotname": "homepage_rectangle_bottom" },
        {
            "slotname": "homepage_halfpage",
            "parameters": { "ps": ["right"] }
        }
    ],
    "parameters": {
        "id": ["1234567890ABCD"],
        "ct": ["computers", "laptops"],
        "kw": ["cheese", "wine"]
    }
}

Here id is a user ID, ct product categories, and kw search keywords.

GET request

The GET version of the ad request contains the same information as the POST version with one limitation:
slot level parameters are not supported.

Example request

https://ads-[account].adhese.com/json/sl_sdk_example_-leaderboard/ctsports;soccer?t=1784033344461
Section Description
https://ads-[account].adhese.com The domain is either the default ads domain for your account or a configured first-party domain. More info on first-party domains can be found here.
/json/ Fixed path segment selecting the JSON endpoint
/sl[location code]-[format code]/ This section can be added more than once. Each placement starts with the prefix 'sl', followed by the full slot code. 

/ctsports;soccer/

This section can be added more than once. Each target section starts with its predefined prefix and is followed by either one value or a list of values separated by ';'.

?t=[timestamp]

A timestamp to avoid caching issues

Response codes

Code Name Description
200 OK Body contains an array of ads. If no ads are available, the array is empty — an empty array is a successful response, not an error.
442 Duplicate slots One or more slotname values appear more than once. Header x-adhese-bad-request lists the duplicates.
454 No slots The request body contains no slots. Header x-adhese-bad-request contains slots cannot be empty.
500 Internal server error If this was a debug request, check the debug log; otherwise contact Adhese Support.

When handling errors programmatically, read the x-adhese-bad-request response header for the specific message.

Response object

A successful response contains a JSON array with one object per delivered ad. The objects contain many attributes; the complete field reference lives at General JSON response structure.

The most important attributes required for custom integrations are:

Attribute Description
slotName The slot this ad belongs to. Use it as the key to match responses to the slots in your request when requesting multiple slots at once.
tag The ad markup, returned as a string. For display ads this is typically an HTML fragment to insert into the slot's container. For video/audio it is a VAST-compliant XML document; for native ads it is a JSON object (delivered as a string that your application must parse).
width Width of the ad container in pixels, required for correct display.
height Height of the ad container in pixels, required for correct display.
trackedImpressionCounter Unique URL to call when the ad is added to the page, even if not yet visible. Registers an IAB paid impression. Fire-and-forget: the call can be asynchronous and the response ignored.
viewableImpressionCounter Unique URL to call when the ad has been at least 50% in the viewport for at least one second. Registers an IAB viewable impression. Fire-and-forget.
clickTag Unique URL that counts a click and redirects the user to the ad's landing page. Use it as the href wrapping the creative. In applications without links, the URL can be called directly to register the click, ignoring the response.

Trimmed response example

[
    {
        "slotName": "homepage_banner",
        "adFormat": "714x224",
        "width": "714",
        "height": "224",
        "tag": "<div>…ad markup…</div>",
        "trackedImpressionCounter": "https://ads-[account].adhese.com/track/…",
        "viewableImpressionCounter": "https://ads-[account].adhese.com/track/…-Adhese_IABview/…",
        "clickTag": "https://ads-[account].adhese.com/raylene/…/UR",
        "orderName": "Example Campaign",
        "creativeName": "Example Creative",
        "extension": {
            "mediaType": "banner",
            "prebid": {
                "cpm": { "amount": "13.047", "currency": "EUR" }
            }
        }
    }
]

Rendering and tracking workflow

For each ad in the response, a correct display integration does the following, in order:

  1. Match the ad to its container using slotName.
  2. Render the tag markup inside a container sized by width × height.
  3. Call trackedImpressionCounter the moment the ad is added to the page.
  4. Observe viewability (e.g. with an Intersection Observer) and call viewableImpressionCounter once the ad has been ≥50% in view for ≥1 second.
  5. Wrap the creative's landing-page link in the clickTag URL so clicks are counted and redirected.

Skipping step 3 or 4 - or executing them at the wrong time - is the most common cause of reporting discrepancies between Adhese and third-party measurement.

Event tracking

Beyond impressions and clicks, you can register custom events (e.g. video quartiles, expansions, interactions) by constructing tracking URLs from the response data.

Building a custom event tracking URL

https://[ad domain]/track-[event label]/[response.id]/sl[response.slotID]/II[impressionID]

The easiest way to build a custom tracking URL is to take the viewableImpressionCounter URL and replacing the Adhese-IABview label with a custom one. 

Integration methods

Request API: AD endpoint

The AD endpoint is used for integrations that can't parse a JSON response and require the response in a specific markup instead. It is typically used for video and audio setups, where ads are requested by media players and follow the VAST protocol in XML.

The API is public and requires no authentication and cookies are not required for an integration to work.

Request method

The AD endpoint supports GET requests only. As with the GET version of the JSON endpoint, slot-level parameters are not supported.

Unlike the JSON endpoint, only one placement can be retrieved with each call

URL structure

A request URL is built from the sections below, in order. Sections marked repeatable can appear more than once.

Section Repeatable Description
https://ads-[account].adhese.com No The domain — either the default ads domain for your account or a configured first-party domain. See First-party domains for more info.
/ad/ No Fixed path segment that selects the AD endpoint.
/sl[location code]-[format code]/ No A placement (slot). Starts with the prefix sl, followed by the full slot code. 
/ct[value];[value]/ Yes A target section. Starts with its predefined prefix (e.g. ct) and is followed by a single value or a list of values separated by ;. Add one section per target group you want to pass.
?t=[timestamp] No A timestamp, used to avoid caching issues.

Example request

https://ads-demo.adhese.com/ad/sldemo.com_kitchen-billboard/dtdesktop

Broken down:

Part Meaning
https://ads-demo.adhese.com Ads domain for the demo account
/ad/ AD endpoint
/sldemo.com_kitchen-billboard/ Placement: prefix sl, location code demo.com_kitchen, format code billboard
/dtdesktop/ Target section: prefix dt with value desktop

Response

A successful request returns the ads in the requested markup (VAST XML for video/audio setups).
This markup is determined by the advar template used to create the banner that is returned by the request. 

If no ads are available, the response contains no ads. This is still a successful 200 response, not an error.

Response codes

Code Name Description
200 OK The body contains the ads. If no ads are available, the response contains no ads — an empty response is a successful result, not an error.
454 No slots The request contains no slots. The x-adhese-bad-request header contains slots cannot be empty.
500 Internal server error For a debug request, check the debug log. Otherwise, contact Adhese Support.

Error handling

When handling errors programmatically, read the x-adhese-bad-request response header for the specific error message.

Integration methods

JSON endpoint: full response structure

The following code block is an extracted example of a JSON object. A list of all available JSON fields and their descriptions can be found below the code block.

{ 
	...
	"adFormat": "wideskyscraper", 
	"adspaceId": "61721",
	...
    "adspaceStart": "1433714400000",
	"adspaceEnd": "1483225199000",
	"adType": "SKY",
	...
	"creativeName": "Example Billboard News",
	...
    "deliveryMultiples": "free",
	...
 	"ext": "swf",
	...
    "height": "600",
    "id": "295057",
    "libId": "96393",
	"orderId": "16643",
    "orderName": "Example - BillBoard Campaign",
	...
    "priority": "1", 
	...
    "slotName": "_test-site_homepage_-SKY", 
    "swfSrc": "http://1.adhesecdn.be/pool/lib/96393.swf",
    "tag": "<object id='-1756524077' classid='clsid:D27CDB6E-AE6D-11cf-96B8-444553540000' codebase='http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=5,0,0,0' WIDTH=160 HEIGHT=600><param NAME=movie VALUE='http://1.adhesecdn.be/pool/lib/96393.swf?clickTAG=http://host4.adhese.be/295057/http%3A%2F%2Ftrack.adform.net%2FC%2F%3Fbn%3D3515419'/><!--[if !IE]>--><object type='application/x-shockwave-flash' data='http://1.adhesecdn.be/pool/lib/96393.swf?clickTAG=http://host4.adhese.be/295057/http%3A%2F%2Ftrack.adform.net%2FC%2F%3Fbn%3D3515419' width='160' height='600'><!--<![endif]--><param NAME='quality' VALUE='high'/><param NAME='allowScriptAccess' VALUE='always'/><param NAME='wmode' VALUE='transparent'/><a target='_blank' href='http://host4.adhese.be/295057/http://track.adform.net/C/?bn=3515419'><img src='http://1.adhesecdn.be/pool/lib/96394.jpg'></a><!--[if !IE]>--></object><!--<![endif]--></object>",
    ...
	"timeStamp": "1396357433000",
    "tracker": "http://ads.adhese.be/track/295057//sl242///////inadttr12842;adttrbiz;adttrfood;adttrhealth;adttrimmo;adttrlifestyle;adttrmultimedia;adttrsport;adttrtrav;adttrvoetbal;adttrwielrennen/brTelenet N.V./coBE/rgBE11///isTelenet N.V.//////////A2141.135.96.213.1395820307192918/O_/A_/C_", 
    "trackingUrl": "http://track.adform.net/adfserve/?bn=3515419;1x1inv=1;srctype=3;ord=",
    "url": "http://host4.adhese.be/295057/http://track.adform.net/C/?bn=3515419",
    "width": "160",
}
Field nameDescription
additionalCreativesLists the additional creatives
adDurationDuration in seconds of the primary creative
adDuration2ndDuration in seconds of the second creative file
adDuration3rdDuration in seconds of the third creative file
adDuration4thThe optional duration of the fourth creative file
adDuration5thThe optional duration of the fifth creative file
adDuration6thThe optional duration of the sixth creative file
adFormat the assigned format name determined by your Adhese account, e.g. wideskyscraper (the Code export field from the Admin > Formats screen)
adspaceEndThe end date of the booking in UNIX timestamp
adspaceIdThe Adhese booking ID
adspaceKeyAn optional creative foreign key
adspaceStartThe start date of the booking in UNIX timestamp
adTypeThe name of the format as requested, e.g. SKY (the Code tag field from the Admin > Formats screen)
advertiserIdThe ID of the advertiser
altTextOptional text to be shown as the value of the `` attribute of the container
auctionableThe auctionable (compete with RTB) setting of a booking, can be used for header bidding
bodyThe third-party code to be inserted in a container (if applicable)
clickTagThe URL of the click tag used for the counting of clicks and which should be followed by the actual target URL
commentOptional free text comment
creativeNameThe name of the creative as determined in the Adhese interface
deliveryGroupIdThe ID of the booking or creative group for all-together or one-at-a-time bookings
deliveryMultiplesThe type of delivery
dmThe ID of the delivery limitation
extThe extension of the file type
extraField1Optional field used by the uploader
extraField2Second optional field used by the uploader
heightThe height of the primary creative in pixels
height3rdThe height of the third creative file in pixels
height4thThe height of the fourth creative file in pixels
height5thThe height of the fifth creative file in pixels
height6thThe height of the sixth creative file in pixels
heightLargeThe height of the second creative file in pixels
idThe traffic ID of the link between an uploaded creative and a booking
impressionCounterThe URL to count a tracked impression
libIdThe ID of the uploaded creative
orderIdThe ID of the campaign
orderNameThe name of the campaign
orderPropertyAn optional comma-separated list of properties containing codes as defined by your Adhese account
originString identifying the source of the ad: JERLICIA or RUBICON
originDataAn object containing more info related to the origin of the ad
poolPathAn optional path to a CDN where files for this creative can be retrieved
priorityThe priority of the campaign
shareAn optional number that indicates the weight of the creative
slotNameThe value of the prefix `sl` as requested
swfSrcThe URL of the primary creative file
swfSrc2ndThe URL of the second creative file
swfSrc3rdThe URL of the third creative file
swfSrc4thThe URL of the fourth creative file
swfSrc5thThe URL of the fifth creative file
swfSrc6thThe URL of the sixth creative file
tagThe complete HTML code for inserting in the container
tagUrlAn optional URL of the tag's content
timeStampThe timestamp of the latest change to this creative (can be used for caching)
trackerThe tracker URL that needs to be requested for counting an impressions
trackingUrlThe third-party tracking URL that needs to be requested when visualising the ad's creative
urlThe click-through URL
viewableImpressionCounterThe URL to count a viewable impression
widthThe width of the primary creative in pixels
width3rdThe width of the third creative file in pixels
width4thThe width of the fourth creative file in pixels
width5thThe width of the fifth creative file in pixels
width6thThe width of the sixth creative file in pixels
widthLargeThe width of the second creative file in pixels

Adserver Features

Adserver Features

Automated image resizing

What is Automated image resizing?

Adhese uses the AWS Lambda image-resizing service to automatically reduce the dimensions and file size of images uploaded as part of a creative. This allows you to request multiple versions of the image. 

The image resizing feature is a custom feature that requires setup and integration. Please contact Support if you would like to use it.

As the image resizer uses an external service, enabling this feature may incur additional costs depending on your licensing agreement with Adhese. Please contact us if you are unsure.

Why use image resizing?

Using resized images improves responsive design and reduces bandwidth usage. Setting a viewport threshold ensures that smaller images are served to smaller displays, thereby reducing file sizes and bandwidth consumption. This is particularly beneficial for mobile-based implementations.

How to use image resizing?

By adding an extra parameter .width.{px} to the image URL, you can request a resized version with a specific width. The height will scale automatically to maintain the aspect ratio.

The logic to add the extra 'width' value could be added to an Advar template in Adhese itself or to the code that processes the ad markup client-side.

For example:

https://demo-preview.adhese.org/pool/lib/8_2nd_1.png
https://demo-preview.adhese.org/pool/lib/8_2nd_1.png.width.150

image.png


Adserver Features

Video Content Cache

Adhese has a content cache system that facilitates video ad delivery in two ways:

  1. It allows prebid offers to be made on video ads by providing a URL containing the VAST markup of the ad that won the bid. Once a video ad is requested, it is retrieved via the provided link.
  2. This allows for fast and seamless delivery, as subsequent requests for the same ad can be delivered from the cache. 

The content cache is a custom feature that requires setup. Please contact Support if you would like to make use of it.

Content Cache Setup

There are two main ways to make use of the content cache feature.

In both cases the value that must be added or enabled is:

"vastContentAsUrl": true

When caching is enabled, the VAST content will be available via a URL with a time-to-live of 3,5 hours, after which a new request must be made to the ad adserver.

Adserver Features

IP override for server-side connections

What

By default, all ad requests to the Adhese ad server use the IP of the device that sends the request for all IP-related logic, such as geo-location targeting.
This behaviour makes it impossible to set up user-based location targeting in server-to-server setups, as the ad server would use the server's IP instead of the end user's IP.
To solve this, Adhese provides functionality that overrides the server's IP with the user's IP.

How

The user's IP can be added to the request via the X-Forwarded-For header. The ad server will pick up this header and override the default IP address from which the request is sent.

Please contact Support if you’d like to make use of this feature.

Adserver Features

CPM Priority Sorting

Adhese determines share via priority. The end date of a booking also increases priority: the earlier the end date, the higher the priority and the larger the share. Two bookings with the same priority setting, but with different end dates will result in the booking with the earlier end date receiving a larger share.

The same share advantage for the booking end date applies when two bookings have different CPM values. Depending on your business case, this may be undesirable, as the booking with the earliest end date and the lowest CPM receives a greater share than a competing booking with a later end date and a higher CPM.

Adhese has an account configuration that can alter the Publish logic to prioritise bookings with a higher CPM instead of bookings with an earlier end date. In the event of two bookings with different end dates and CPM values, the booking with the higher CPM will receive a larger share.

This setting can be enabled for one priority level across the entire account. This means that the other priority levels will still be sorted by end date.

To enable CPM Priority Sorting, please contact Support.

Reference

Reference

Reserved Target Prefixes

All target codes which are part of the following list and all codes starting with x, y or z are reserved

Reserved for the Adhese backend


Code Reserved Description Example
co yes Country as alpha 2, based on IP coBE
CO yes Country as alpha 3
rg yes Sub devision of a country, based on IP rgBE11
ci yes City postcode, based on IP ci9000
da yes Reserverd for newsletter implementations da20140110
il yes Adhese impression ID
pr yes Reserved for rotation file 'priority' logic
SL yes Position as a string
A2 yes Adhese cookie prefix
dm yes Booking groups (all-together etc)
dt yes device type
sl yes Position (or the combination of a location and template, slot is used as backend name) sl_nbo_22_156_-LAYER
tl yes Binary consent tlnone
tlall
xt yes IAB consent string
yd yes Device type (based on useragent) Desktop, console, TV_Device, ...
ys yes Device OS (based on useragent) ChromeOS, Linux, macOS,...
yb yes Browser (based on useragent) Chrome, Edge, Firefox, ...
yp yes Device Maker(based on useragent) Samsung, Philips, Lenovo, ...
Reserved for general use


Code Reserved Description Example
br yes Pre-configured parameter for target group 'brands'. Often used to capture and target device data brChrome;Chrome7;Mac
in yes Pre-configured parameter for target group 'interests'. Often used to capture page data
OpenRTB


Code Reserved Description Example
xa yes (Gateway specific) Allows passing target information to Dale xatl,1
xb yes (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame). iOS: iTunes ID
Android: package name
xc yes (Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180].
xs yes (Gateway specific) SHA1-encoded device ID
xn yes (Gateway specific) video min duration
xx yes (Gateway specific) video max duration
xk yes (Gateway specific) xk123
xd yes (Gateway specific)
xu yes (Gateway specific)
xi yes (Gateway specific)
xv yes (Gateway specific) Unique visit ID
x5 yes

xd yes

xe yes

xf yes

xg yes

xh yes

xl yes

xm yes

xo yes

xp yes

xr yes

xs yes

xt yes

xv yes

xy yes

xz yes

xj yes

xq yes


Reference

Supported Currencies

Adhese supports multiple currencies for use in e.g. campaign budgets. The table below lists all currencies currently supported by Adhese.

Currency Code Currency
EUR Euro
USD United States Dollar
GBP British Pound Sterling
CHF Swiss Franc
JPY Japanese Yen
AUD Australian Dollar
CAD Canadian Dollar
PLN

Polish Złoty

DKK Danish Krone
SGD Singapore Dollar
SEK Swedish Krona
NOK Norwegian Krone
CZK Czech Koruna

OIDC Federation Setup Guide (SSO)

This document describes the requirements for setting up Single Sign-On (SSO) via OpenID Connect (OIDC) between your Identity Provider (IdP) and the Adhese platform.


1. Overview

We use OIDC-based identity federation to allow your users to log in to the Adhese platform using your organisation's Identity Provider (IdP). Our platform acts as the Service Provider (SP)/Relying Party (RP), while your IdP handles user authentication.


2. Information We Need From You

To configure the connection on our side, we need the following from your IdP:

Item Description
Discovery URL Your OIDC discovery endpoint, typically https://<your-idp>/.well-known/openid-configuration. If not available, provide the individual endpoints below.
Authorization endpoint URL where we redirect users to authenticate
Token endpoint URL where we exchange the authorisation code for tokens
UserInfo endpoint URL where we can retrieve additional user claims (if not all included in the ID token)
JWKS URI URL to your public signing keys for token validation
Client ID The client identifier registered for Adhese in your IdP
Client Secret The client secret associated with the Client ID
Supported scopes Confirmation that the required scopes (see section 4) are available

If your IdP supports a discovery endpoint, most of the above can be derived automatically. In that case, providing the discovery URL, Client ID, and Client Secret is sufficient.


3. Information We Provide To You

You will need the following from us to configure your IdP:

Item Description
Redirect URI (Callback URL) We will provide the exact redirect URI that must be registered as an allowed callback in your IdP.
Required scopes See section 4
Required claims See section 4

4. Required Scopes and Claims

Required Scopes

Scope Purpose
openid Mandatory for OIDC. Returns the sub (subject) claim.
email Required. Must return the email and email_verified claims.

Required Claims

Claim Scope Required Expected Value Description
sub openid Yes Unique user ID Unique identifier for the user
email email Yes Valid email address The user's email address
email_verified email Yes true Must be true. Users with email_verified: false or a missing email_verified claim will be denied access.

Important: The email_verified claim is an optional claim per the OIDC specification, meaning IdPs are not required to include it by default. Please verify that your IdP is configured to include this claim in the ID token when the email scope is requested. Additionally, the value must be true — users whose email address has not been verified at the IdP level will not be able to log in.

Optional Scopes and Claims

The profile scope is not required but recommended. It enables us to display user-friendly names in the Adhese UI.

Claim Scope Required Description
name profile No Full display name
given_name profile No First name
family_name profile No Last name
preferred_username profile No Username

5. Role Mapping (Optional)

User roles can be managed directly within the Adhese platform. However, if you prefer to manage roles centrally from your IdP, we support automatic role assignment based on a custom claim in the ID token.

How It Works

Single role example:

{
  "adhese_role": "admin"
}

Multiple roles example:

{
  "adhese_role": ["viewer", "creative_approver"]
}

Available Roles — Classic UI

Role Description
classic_admin Full admin. Has full permissions in the Classic UI.
classic_read_only Read-only access to the Classic UI.

Available Roles — New UI

Role Description
admin Full administrator
creative_approver Can approve creatives
creative_master Full creative management
managed_ad_master Managed advertising management
self_service_ad_master Self-service advertising management
viewer Read-only access
access_all_advertisers_debtors_brands Access across all advertisers, debtors, and brands

If you do not configure role mapping, roles will be managed manually within the Adhese platform by an administrator.


6. Setup Checklist

Your side (IdP)

Our side (Adhese)


7. Testing

Once both sides are configured, we recommend performing a joint test:

  1. Initiate a login on the Adhese platform
  2. Verify that the redirect to your IdP works correctly
  3. Authenticate with a test user
  4. Verify that the callback to Adhese succeeds
  5. Confirm that the user's email and profile information are correctly displayed
  6. (If applicable) Confirm that role mapping is applied correctly

If the login fails with an error related to the essential claim, the most common causes are: