Display ads

Introduction

Display advertising with Adhese can be delivered through several integration routes, ranging from a drop-in web SDK to a fully server-side API. All routes ultimately talk to the same adserver engine, so the choice of integration method is about how your platform requests and renders ads, not about what campaigns can run.

What do we mean by display ads?

Display advertising covers visual ad formats rendered in a reserved container. Adhese delivers all common display creative types through every integration method described in this document:

• Image banners - a hosted image with a click-through link; the simplest and most common display format.
• HTML5 banners - rich, animated or interactive creatives built as HTML5 bundles and delivered as an HTML fragment.
• Third-party tags - ad markup hosted by an external ad server or demand partner. Adhese returns the tag; the creative itself is loaded from the third party at render time.

The creative type is a trafficking choice, not an integration choice: whichever type a campaign uses, your integration receives the same kind of response and renders it into the same slot container. Building the integration once makes all three creative types available.

Where can display ads run?

Anywhere the platform can request ads and render the returned markup or image:

• Websites - desktop and mobile web, whether ads are requested in the browser (SDK, tags, Prebid) or server-side by your CMS or backend before the page is delivered.
• Apps - native Android and iOS applications, using the mobile SDKs or the Request API directly, with creatives rendered in a webview or native component.

Integration methods