# Request target parameters

<p class="callout danger">All target codes which are part of the following list and all codes starting with **x**, **y** or **z** are reserved</p>

<table border="1" id="bkmrk-reserved-for-the-adh" style="border-collapse: collapse; width: 100%; height: 298px;"><colgroup><col style="width: 25%;"></col><col style="width: 25%;"></col><col style="width: 25%;"></col><col style="width: 25%;"></col></colgroup><thead><tr><td>**Reserved for the Adhese backend**</td><td>  
</td><td>  
</td><td>  
</td></tr></thead><tbody><tr style="height: 29.8px;"><td style="height: 29.8px;">**Code**</td><td style="height: 29.8px;">**Reserved**</td><td style="height: 29.8px;">**Description**</td><td style="height: 29.8px;">**Example**</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">co</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Country as alpha 2, based on IP</td><td style="height: 29.8px;">coBE</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">CO</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Country as alpha 3</td><td style="height: 29.8px;">  
</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">rg</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Sub devision of a country, based on IP</td><td style="height: 29.8px;">rgBE11</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">ci</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">City postcode, based on IP</td><td style="height: 29.8px;">ci9000</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">da</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Reserverd for newsletter implementations</td><td style="height: 29.8px;">da20140110</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">il</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Adhese impression ID</td><td style="height: 29.8px;">  
</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">pr</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Reserved for rotation file 'priority' logic</td><td style="height: 29.8px;">  
</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">SL</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Position as a string</td><td style="height: 29.8px;">  
</td></tr><tr style="height: 29.8px;"><td style="height: 29.8px;">A2</td><td style="height: 29.8px;">yes</td><td style="height: 29.8px;">Adhese cookie prefix</td><td style="height: 29.8px;">  
</td></tr><tr><td>dm</td><td>yes</td><td>Booking groups (all-together etc)</td><td>  
</td></tr><tr><td>dt</td><td>yes</td><td>device type</td><td>  
</td></tr><tr><td>sl</td><td>yes</td><td>Position (or the combination of a location and template, slot is used as backend name)</td><td>sl\_nbo\_22\_156\_-LAYER</td></tr><tr><td>tl</td><td>yes</td><td>Binary consent</td><td>tlnone  
tlall</td></tr><tr><td>xt</td><td>yes</td><td>IAB consent string</td><td>  
</td></tr><tr><td>yd</td><td>yes</td><td>Device type (based on useragent)</td><td>Desktop, console, TV\_Device, ...</td></tr><tr><td>ys</td><td>yes</td><td>Device OS (based on useragent)</td><td>ChromeOS, Linux, macOS,...</td></tr><tr><td>yb</td><td>yes</td><td>Browser (based on useragent)</td><td>Chrome, Edge, Firefox, ...</td></tr><tr><td>yp</td><td>yes</td><td>Device Maker(based on useragent)</td><td>Samsung, Philips, Lenovo, ...</td></tr></tbody></table>

<table border="1" id="bkmrk-reserved-for-general" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 25.0298%;"></col><col style="width: 25.0298%;"></col><col style="width: 25.0298%;"></col><col style="width: 25.0298%;"></col></colgroup><thead><tr><td>**Reserved for general use**</td><td>  
</td><td>  
</td><td>  
</td></tr></thead><tbody><tr><td style="height: 29.8px;">**Code**</td><td style="height: 29.8px;">**Reserved**</td><td style="height: 29.8px;">**Description**</td><td style="height: 29.8px;">**Example**</td></tr><tr><td>br</td><td>yes</td><td>Pre-configured parameter for target group 'brands'. Often used to capture and target device data</td><td>brChrome;Chrome7;Mac</td></tr><tr><td>in</td><td>yes</td><td>Pre-configured parameter for target group 'interests'. Often used to capture page data</td><td>  
</td></tr></tbody></table>

<table border="1" id="bkmrk-openrtb-code-reserve" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 25.0298%;"></col><col style="width: 25.0298%;"></col><col style="width: 25.0298%;"></col><col style="width: 25.0298%;"></col></colgroup><thead><tr><td>OpenRTB</td><td>  
</td><td>  
</td><td>  
</td></tr></thead><tbody><tr><td style="height: 29.8px;">**Code**</td><td style="height: 29.8px;">**Reserved**</td><td style="height: 29.8px;">**Description**</td><td style="height: 29.8px;">**Example**</td></tr><tr><td>xa</td><td>yes</td><td>(Gateway specific) Allows passing target information to Dale</td><td>xatl,1</td></tr><tr><td>xb</td><td>yes</td><td>(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).</td><td>iOS: iTunes ID  
Android: package name</td></tr><tr><td>xc</td><td>yes</td><td>(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. \[-90..90\];\[-180..180\].</td><td>  
</td></tr><tr><td>xs</td><td>yes</td><td>(Gateway specific) SHA1-encoded device ID</td><td>  
</td></tr><tr><td>xn</td><td>yes</td><td>(Gateway specific) video min duration</td><td>  
</td></tr><tr><td>xx</td><td>yes</td><td>(Gateway specific) video max duration</td><td>  
</td></tr><tr><td>xk</td><td>yes</td><td>(Gateway specific)</td><td>xk123</td></tr><tr><td>xd</td><td>yes</td><td>(Gateway specific)</td><td>  
</td></tr><tr><td>xu</td><td>yes</td><td>(Gateway specific)</td><td>  
</td></tr><tr><td>xi</td><td>yes</td><td>(Gateway specific)</td><td>  
</td></tr><tr><td>xv</td><td>yes</td><td>(Gateway specific) Unique visit ID</td><td>  
</td></tr><tr><td>x5</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xd</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xe</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xf</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xg</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xh</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xl</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xm</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xo</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xp</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xr</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xs</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xt</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xv</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xy</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xz</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xj</td><td>yes</td><td>  
</td><td>  
</td></tr><tr><td>xq</td><td>yes</td><td>  
</td><td>  
</td></tr></tbody></table>