Request target parameters

All target codes which are part of the following list and all codes starting with x , y or z are reserved 

 

 

 

 Reserved for the Adhese backend 

 

 

 

 

 

 

 

 Code 

 Reserved 

 Description 

 Example 

 

 

 co 

 yes 

 Country as alpha 2, based on IP 

 coBE 

 

 

 CO 

 yes 

 Country as alpha 3 

 

 

 

 rg 

 yes 

 Sub devision of a country, based on IP 

 rgBE11 

 

 

 ci 

 yes 

 City postcode, based on IP 

 ci9000 

 

 

 da 

 yes 

 Reserverd for newsletter implementations 

 da20140110 

 

 

 il 

 yes 

 Adhese impression ID 

 

 

 

 pr 

 yes 

 Reserved for rotation file 'priority' logic 

 

 

 

 SL 

 yes 

 Position as a string 

 

 

 

 A2 

 yes 

 Adhese cookie prefix 

 

 

 

 dm 

 yes 

 Booking groups (all-together etc) 

 

 

 

 dt 

 yes 

 device type 

 

 

 

 sl 

 yes 

 Position (or the combination of a location and template, slot is used as backend name) 

 sl_nbo_22_156_-LAYER 

 

 

 tl 

 yes 

 Binary consent 

 tlnone tlall 

 

 

 xt 

 yes 

 IAB consent string 

 

 

 

 yd 

 yes 

 Device type (based on useragent) 

 Desktop, console, TV_Device, ... 

 

 

 ys 

 yes 

 Device OS (based on useragent) 

 ChromeOS, Linux, macOS,... 

 

 

 yb 

 yes 

 Browser (based on useragent) 

 Chrome, Edge, Firefox, ... 

 

 

 yp 

 yes 

 Device Maker(based on useragent) 

 Samsung, Philips, Lenovo, ... 

 

 

 

 

 

 

 Reserved for general use 

 

 

 

 

 

 

 

 Code 

 Reserved 

 Description 

 Example 

 

 

 br 

 yes 

 Pre-configured parameter for target group 'brands'. Often used to capture and target device data 

 brChrome;Chrome7;Mac 

 

 

 in 

 yes 

 Pre-configured parameter for target group 'interests'. Often used to capture page data 

 

 

 

 

 

 

 

 OpenRTB 

 

 

 

 

 

 

 

 Code 

 Reserved 

 Description 

 Example 

 

 

 xa 

 yes 

 (Gateway specific) Allows passing target information to Dale 

 xatl,1 

 

 

 xb 

 yes 

 (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame). 

 iOS: iTunes ID Android: package name 

 

 

 xc 

 yes 

 (Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180]. 

 

 

 

 xs 

 yes 

 (Gateway specific) SHA1-encoded device ID 

 

 

 

 xn 

 yes 

 (Gateway specific) video min duration 

 

 

 

 xx 

 yes 

 (Gateway specific) video max duration 

 

 

 

 xk 

 yes 

 (Gateway specific) 

 xk123 

 

 

 xd 

 yes 

 (Gateway specific) 

 

 

 

 xu 

 yes 

 (Gateway specific) 

 

 

 

 xi 

 yes 

 (Gateway specific) 

 

 

 

 xv 

 yes 

 (Gateway specific) Unique visit ID 

 

 

 

 x5 

 yes 

 

 

 

 

 xd 

 yes 

 

 

 

 

 xe 

 yes 

 

 

 

 

 xf 

 yes 

 

 

 

 

 xg 

 yes 

 

 

 

 

 xh 

 yes 

 

 

 

 

 xl 

 yes 

 

 

 

 

 xm 

 yes 

 

 

 

 

 xo 

 yes 

 

 

 

 

 xp 

 yes 

 

 

 

 

 xr 

 yes 

 

 

 

 

 xs 

 yes 

 

 

 

 

 xt 

 yes 

 

 

 

 

 xv 

 yes 

 

 

 

 

 xy 

 yes 

 

 

 

 

 xz 

 yes 

 

 

 

 

 xj 

 yes 

 

 

 

 

 xq 

 yes