User agent targeting

Brand targeting enables you to target your audience by, for example:

• Internet service provider, such as Telenet, Proximus, VodafoneZiggo or KPN;
• Browser, like Chrome, Safari, or Firefox;
• Brands like Apple or Samsung;
• Device, for example, a tablet, smartphone, or desktop;
• Operating system, for instance, iOS, Android, Windows, or Mac OS X.

As this is a custom feature, please contact Support if you are interested in implementing one or more brand-targeting variables.

You can exclude a brand target variable from targeting. For example, if you wish to exclude smartphone devices from targeting, tick the Device - Desktop and Device - Tablet boxes, but do not tick the Device - Phone box. See the screenshot below.