When working with **advar** **templates** & advar creatives, you need to **use the 2ND (and higher)** macro's when adding macro's related to **uploaded creative files.** Examples are <ADHESE\_EXT\_2ND>, <ADHESE\_SWF\_SRC\_2ND>
| **Parameter** | **URIENCODED** | **Description** |
|---|---|---|
| <ADHESE\_ADSPACE\_COMMENT> | <ADHESE\_ADSPACE\_COMMENT\_URIENCODED> | The comment of the booking. |
| <ADHESE\_ADSPACE\_END> | The end date of a booking. | |
| <ADHESE\_ADSPACE\_ID> | The unique ID of the booking. | |
| <ADHESE\_ADSPACE\_KEY> | <ADHESE\_ADSPACE\_KEY\_URIENCODED> | The external reference or key of a booking. |
| <ADHESE\_ADSPACE\_START> | The start date of a booking. | |
| <ADHESE\_ADVERTISER\_ID> | The ID of the selected Advertiser company | |
| <ADHESE\_ALT\_TEXT> | <ADHESE\_ALT\_TEXT\_URIENCODED> | The content of the alt text field. |
| <ADHESE\_BODY> | <ADHESE\_BODY\_URIENCODED> | The body of the creative (if available). |
| <ADHESE\_CLICK\_TAG> | <ADHESE\_CLICK\_TAG\_URIENCODED> | The click tag of a creative (including URL). |
| <ADHESE\_CONFIGURABLE\_TRACKER\_URL> | <ADHESE\_CONFIGURABLE\_TRACKER\_URL\_URIENCODED> | If configured, the tracking URL that has been configured in the configuration. |
| <ADHESE\_CREATIVE\_ID> | The unique ID of the link between the booking and the creative. | |
| <ADHESE\_CREATIVE\_NAME> | <ADHESE\_CREATIVE\_NAME\_URIENCODED> | The name of the creative. |
| <ADHESE\_DELIVERY\_MULTIPLES> | <ADHESE\_DELIVERY\_MULTIPLES\_URIENCODED> | The delivery multiples value of the booking. |
| <ADHESE\_DELIVERY\_MULTIPLES\_GROUP\_ID> | <ADHESE\_DELIVERY\_MULTIPLES\_GROUP\_ID\_URIENCODED> | The group ID for the delivery multiples, if needed. |
| <ADHESE\_DURATION>, <ADHESE\_DURATION\_2ND>, <ADHESE\_DURATION\_3RD>, <ADHESE\_DURATION\_4TH>, <ADHESE\_DURATION\_5TH>, <ADHESE\_DURATION\_6TH> | The duration of the uploaded video files in seconds. | |
| <ADHESE\_DURATON\_MS>, <ADHESE\_DURATON\_MS\_2ND>, <ADHESE\_DURATON\_MS\_3RD>, <ADHESE\_DURATON\_MS\_4TH>, <ADHESE\_DURATON\_MS\_5TH>, <ADHESE\_DURATON\_MS\_6TH> | The duration of the uploaded video files in milliseconds. | |
| <ADHESE\_EXT>, <ADHESE\_EXT\_2ND>, <ADHESE\_EXT\_3RD>, <ADHESE\_EXT\_4TH>, <ADHESE\_EXT\_5TH>, <ADHESE\_EXT\_6TH> | <ADHESE\_EXT\_URIENCODED>, <ADHESE\_EXT\_2ND\_URIENCODED>, <ADHESE\_EXT\_3RD\_URIENCODED>, <ADHESE\_EXT\_4TH\_URIENCODED>, <ADHESE\_EXT\_5TH\_URIENCODED>, <ADHESE\_EXT\_6TH\_URIENCODED> | The file extension of each uploaded file. |
| <ADHESE\_EXTRA\_FIELD\_1> | <ADHESE\_EXTRA\_FIELD\_1\_URIENCODED> | The content of the extra field 1. |
| <ADHESE\_EXTRA\_FIELD\_2> | <ADHESE\_EXTRA\_FIELD\_2\_URIENCODED> | The content of the extra field 2. |
| <ADHESE\_FORMAT> | <ADHESE\_FORMAT\_URIENCODED> | The format of the booking. |
| <ADHESE\_HEIGHT\_LARGE\_3RD>, <ADHESE\_WIDTH\_LARGE\_3RD> | The dimensions of the third file that is uploaded. | |
| <ADHESE\_HEIGHT\_LARGE\_4TH>, <ADHESE\_WIDTH\_LARGE\_4TH> | The dimensions of the fourth file that is uploaded. | |
| <ADHESE\_HEIGHT\_LARGE\_5TH>, <ADHESE\_WIDTH\_LARGE\_5TH> | The dimensions of the fifth file that is uploaded. | |
| <ADHESE\_HEIGHT\_LARGE\_6TH>, <ADHESE\_WIDTH\_LARGE\_6TH> | The dimensions of the sixth file that is uploaded. | |
| <ADHESE\_LIB\_ID> | The unique ID of a creative in Adhese. This ID can be used to make JavaScript functions unique. | |
| <ADHESE\_ORDER\_ID> | ||
| <ADHESE\_ORDER\_NAME> | <ADHESE\_ORDER\_NAME\_URIENCODED> | The name of the campaign. |
| <ADHESE\_ORDER\_PRIORITY> | <ADHESE\_ORDER\_PRIORITY\_URIENCODED> | |
| <ADHESE\_POOL\_PATH> | <ADHESE\_POOL\_PATH\_URIENCODED> | The location of where the ad is located on the server. |
| <ADHESE\_POSITION> | <ADHESE\_POSITION\_URIENCODED> | The position of the booking. |
| <ADHESE\_PRIORITY> | <ADHESE\_PRIORITY\_URIENCODED> | The priority of the campaign. |
| <ADHESE\_SHARE> | <ADHESE\_SHARE\_URIENCODED> | Deprecated. |
| <ADHESE\_SWF\_SRC>, <ADHESE\_SWF\_SRC\_2ND>, <ADHESE\_SWF\_SRC\_3RD>, <ADHESE\_SWF\_SRC\_4TH>, <ADHESE\_SWF\_SRC\_5TH>, <ADHESE\_SWF\_SRC\_6TH> | <ADHESE\_SWF\_SRC\_URIENCODED>, <ADHESE\_SWF\_SRC\_2ND\_URIENCODED>, <ADHESE\_SWF\_SRC\_3RD\_URIENCODED>, <ADHESE\_SWF\_SRC\_4TH\_URIENCODED>, <ADHESE\_SWF\_SRC\_5TH\_URIENCODED>, <ADHESE\_SWF\_SRC\_6TH\_URIENCODED> | The target URLs of the uploaded files, will be empty in case not uploaded. |
| <ADHESE\_TAG> | <ADHESE\_TAG\_URIENCODED> | The complete HTML code of an ad: object/embed code in case of a .swf file, JavaScript in case of third-party code, or img link tags in case of a static image. |
| <ADHESE\_TEMPLATE\_CODE> | <ADHESE\_TEMPLATE\_CODE\_URIENCODED> | The code of the template for the position of the booking. |
| <ADHESE\_TEMPLATE\_CODE\_EXPORT> | <ADHESE\_TEMPLATE\_CODE\_EXPORT\_URIENCODED> | The export code of the template of the creative. |
| <ADHESE\_TRACKING\_URL> | <ADHESE\_TRACKING\_URL\_URIENCODED> | The URL for tracking 3rd party impressions. |
| <ADHESE\_URL> | <ADHESE\_URL\_URIENCODED> | The target URL or landing page of the ad, as determined by the user. |
| <ADHESE\_IMPRESSION\_TRACKING\_URL> | <ADHESE\_IMPRESSION\_TRACKING\_URL\_URIENCODED> | The URL to count trackable impressions |
| <ADHESE\_VIEWABLE\_TRACKING\_URL> | <ADHESE\_VIEWABLE\_TRACKING\_URL\_URIENCODED> | The URL to count viewable impressions. |
| <ADHESE\_WIDTH>, <ADHESE\_HEIGHT> | The dimensions of the first uploaded file. | |
| <ADHESE\_WIDTH\_LARGE>,<ADHESE\_HEIGHT\_LARGE> | The dimensions of the second file that is uploaded. |