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Important rules to keep in mind when working with targets: 1. The code cannot contain any punctuation. The only exceptions allowed are an underscore (_), an ampersand (&) (to add two or more codes in one target), and an exclamation mark (!) (for negative targ...

Targeting makes it possible to optimise the performance of a campaign by tailoring the delivery of a campaign to a visitor's profile - where relevance is key - or to other relevant parameters. Adhese enables targeting based on both standard and adjusted parame...