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3. Adops Documentation
Contains all documentation on Adhese necessary for day to day adops operations.
4. Release Notes
This shelf bundles release notes of Adhese and related products.
5. Newsletter Archive
This shelf maintains a historical archive of Adhese newsletters.
2. Adhese Implementation
This shelf bundles documentation concerning implementing Adhese like inventory setup
1. Adhese Documentation Introduction
How to navigate the Adhese documentation
Introduction
Adhese 101. The guide for adops new to our platform to get up and running.
User Management
Documentation pertaining to logging in, user info and navigation.
Campaign Management
This section tells you all you need to know to about getting a campaign up and running, alongside information on how Adhese's delivery works.
Monitoring and Reporting
This section goes more in depth on internal and external data sources for processing Adhese data.
Integration & setup
This book guides you through the process of setting up your Adhese integration.
Adhese Release Notes
Adhese release notes, sorted chronologically.
Reporting
Reporting possibilities of Adhese.
Adhese UI
Helping you navigate the Adhese user interface.
Troubleshooting
Information on most encountered problems, bug reporting, etc...
Gateway
Contains information on managing your Gateway connections.
Inventory Management
The first step is to define the publishers, publications, locations, and formats – since a position is a combination of these elements. This chapter explains how to set up your inventory in Adhese.
Privacy & Consent
Information on how user privacy and consent is handled by Adhese.
Templating
Information on scripts and templates. Adhese does not restrict advertising to the use of IAB Standard Formats only. The Adhese Templates solution allows you to wrap more complex creatives such as overlayers, takeovers or floor ads by adding advanced functional...
Navigating the Adhese documentation
Explanation of the search and navigation options in the Adhese documentation..
Adhese
General information for all clients.
Support
This book contains everything you need to know about contacting support.
Table columns
Adhese Parameters
Campaign Delivery
Campaigns
2023
2024
Lookerstudio
Classic UI
Setup
Targeting
Connecting to Adhese
Video & Audio Advertising
Digital Out Of Home
Browser debugging
Most - if not all - browsers contain dev tools where you can look up requests, data, code and check for errors.
Onboarding
General onboarding information for clients.
Third-party ad servers and marketplaces
2025
Introduction to Adhese for adops
Short introduction This documentation covers the following main topics: How would you like to build your inventory? How to create a campaign? How to monitor campaigns? Before diving into the details of using Adhese as an ad server for Publishers and B...
Request API
For integrations where you don't want to use an SDK or other library, we provide the request endpoint so you can build the request URLs yourself. Both GET and POST requests are supported, but there is a slight difference between them. POST endpoint This endp...
Runtime time string replacement and encoding
Adhese contains a number of scripts that can be added to any kind of template and will be interpreted at runtime. This allows you to create complex templates where variables can be transformed or encoded via the adheseScript tags. The scripts are useful for UR...
Table columns in the client reports (Documents tab)
This page describes the table columns of the Adhese client reports from the Documents tab. Invoice report The Invoice report contains information about the cost price of a campaign and, if applicable, about the rate card. The Invoice report includes the follow...
Table columns in the data mining reports
This page describes the table columns of the Adhese data mining reports. Adhese distinguishes between four different types of data mining reports: For more information about the reports, please refer to Datamine. Revenue reports Adhese billing Column name De...
Table columns in the Adhese interface
This page describes the table columns of the different screens within the interface of Adhese. Campaign overview Column name Description Advertiser company (Advertiser) The name of the advertiser Budget The available amount of money Campaign name The name of...
General JSON response structure
The following code block is an extracted example of a JSON object. A list of all available JSON fields and their descriptions can be found below the code block. { ... "adFormat": "wideskyscraper", "adspaceId": "61721", ... "adspaceStart": "1433714400...
Server-side request parameters
The ad server replaces the following list of parameters with the request information for each personalised request. The parameters can be included in any template, including Advar templates or third-party code. ParameterDescription[adheseExpand: <ID>] [adheseR...
Request target parameters
All target codes which are part of the following list and all codes starting with x, y or z are reserved Reserved for the Adhese backend Code Reserved Description Example co yes Country as alpha 2, based on IP coBE CO yes...
Parameters for templates and Advar templates
When working with advar templates & advar creatives, you need to use the 2ND (and higher) macro's when adding macro's related to uploaded creative files. Examples are <ADHESE_EXT_2ND>, <ADHESE_SWF_SRC_2ND> Parameter URIENCODED Description <ADHES...
List of third-party ad servers and marketplaces
Adhese offers a comprehensive solution for integrating and implementing third-party technologies, including real-time bidding systems and third-party ad servers. We are continuously expanding our partner network to bring our clients the latest innovations in d...
Online advertising formats
During the account setup process, the client defines the formats to use. The client can determine which formats it wishes to serve on its platforms. This chapter provides an overview of the most commonly implemented and well-known formats. Click the images for...
Glossary
Term Definition Action A behaviour a visitor may perform, such as visiting a web page, reading an article, viewing or clicking on a banner ad, watching a video, playing a game, submitting a form or purchasing a product. Each time a u...
General troubleshooting
During the monitoring of campaign delivery, it is possible to encounter some unusual conflicts. Despite Adhese's best efforts to optimise delivery and ensure everything runs smoothly, errors can still occur during ad serving. Ad delivery Adhese does not repo...
User management for admins
Passwords must meet the following criteria: - Minimum length: 16 characters - Maximum Length: 64 characters - Uppercase characters: >= 2 - Lowercase characters: >= 2 - Numbers: >= 2 - Special characters: >= 2 This page describes the workflow for creating and ...
Gateway dashboard
The Adhese Gateway dashboard provides a comprehensive overview of various segments, including up-to-date information on your real-time bidding (RTB) revenue. It is crucial to remember that this dashboard is made up of unprocessed data. The revenues and impres...
Alerting
You can create alerts that are triggered upon a specific event you determine, which will result in an email being sent. This email is set up as specified by a template you create with a bit of coding. Alerts Alerts are email messages that are sent automaticall...
Statuses
The status indicators show whether your inventory is performing smoothly and if campaign delivery may be inhibited. The different statuses can be found as a distinct column in the table below the dashboards. A summary of the Header, Booking, Creative, and Traf...
Delivery screen
The Delivery overview lets you monitor the delivery of all bookings using the delivery rate. To access the Delivery overview, click Delivery in the left navigation menu. Delivery rate The Delivery overview provides a detailed focus on how a booking is deliver...
User logs
Each adjustment made by an individual user is logged in Adhese. Adhese user logs To consult the complete user logs of Adhese: Go to the Administration screen and click Admin in the Adhese navigation menu on the left. Click User and campaign logs. Enter the ID...