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VAST
Adhese fully supports the VAST protocol, which was released by the Interactive Advertising Bureau (IAB) to empower video ad serving through a video platform. VAST facilitates the scalable distribution of video ads across a set of video players from different t...
Inventory Screen/Forecasting
When the implementation of all the tags is complete (see Adhese setup and implementation), they start measuring and collecting data for each position of the inventory (see Measure). These figures give you an overview of the daily inventory volume available to ...
Attribute Sync Service
Introduction The Data Sync Service provides implementers with the option of storing items on the Adhese server, which can be used for inventory, campaign insights, and targeting. The storage can be linked to any kind of identifier as per configuration. Server ...
Online advertising formats
During the account setup process, the client defines the formats to use. The client can determine which formats it wishes to serve on its platforms. This chapter provides an overview of the most commonly implemented and well-known formats. Click the images for...