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Bots are computer programs or robots that can perform human tasks autonomously, such as visiting a web page. This results in invalid traffic to your website as these tasks are not performed by a human. Adhese implements bot filtering for its clients to prevent...

Adhese is available as a bidder for both Prebid.js and Prebid Server and has been used in various custom wrappers created by publishers and SSPs. Once connected you can use the Adhese adserver to run your own campaigns, connect to other Adhese instances or con...

Adhese fully supports the VAST protocol, which was released by the Interactive Advertising Bureau (IAB) to empower video ad serving through a video platform. VAST facilitates the scalable distribution of video ads across a set of video players from different t...

The biggest difference between instream and outstream video ads is the placement. Instream video ads are placed within an existing video player that will be used to play content, while outstream video ads are placed in a standalone player which gets embedded i...

The increasing use of various devices such as smartphones, phablets, tablets, and laptops highlights the importance for publishers and advertisers to adopt a responsive strategy. The design of a responsive website adjusts to the size of the device's browser sc...

Advanced Targeting is a feature that must be enabled and requires additional setup. Please contact Support if you would like to make use of this feature. Targets that fall under advanced targeting do not contain forecast data. They are best used in combination...

The network panel will show all resources that are downloaded or uploaded the moment you visit a website. The most common use cases for Adhese users are: Making sure the necessary ad request(s) are being executed Inspecting the properties of an individual re...

Data mining is a process that transforms raw data into easily digestible information, allowing users to identify patterns and profiles. Several data mining reports are available via the Datamine tab of the Adhese interface. These reports are exported to a file...

Once all tags have been implemented (as outlined in the Adhese setup and implementation guide) and Adhese has begun measuring (as explained in the Measure section), the inventory volume of each position is quantified. With this information, you can manage your...

Video content provides many advertising opportunities. There is a distinction between linear and non-linear video advertising. Linear video ads (or in-stream video ads) are shown before, after, or in the middle of the video clip. Non-linear video ads (or over...

Introduction The Data Sync Service provides implementers with the option of storing items on the Adhese server, which can be used for inventory, campaign insights, and targeting. The storage can be linked to any kind of identifier as per configuration. Server ...

The ad server replaces the following list of parameters with the request information for each personalised request. The parameters can be included in any template, including Advar templates or third-party code. ParameterDescription[adheseExpand: <ID>] [adheseR...

Adhese Gateway and Direct Ad Server Gateway and Ad Server work entirely server-side, keeping all client implementations as simple as possible to avoid exposing business rules and configuration. This allows for easy integration across many different platforms a...

The Adhese Gateway dashboard provides a comprehensive overview of various segments, including up-to-date information on your real-time bidding (RTB) revenue. It is crucial to remember that this dashboard is made up of unprocessed data. The revenues and impres...

During the monitoring of campaign delivery, it is possible to encounter some unusual conflicts. Despite Adhese's best efforts to optimise delivery and ensure everything runs smoothly, errors can still occur during ad serving. Ad delivery Adhese does not repo...

Implementations that run on the Adhese SDK have 2 extra options for debugging. URL parameter By adding "adhese_debug=true" to the URL of the page you can tell the SDK to print Adhese related messages in the browser console. Devtools The SDK contains a devtools...

With hierarchical targeting, each different targeting group is given a priority, which allows a targeting group with the lowest volume to be given priority over other targeting groups. Hierarchical targeting is not compatible with channels. Bookings with hier...

Brand targeting enables you to target your audience by, for example: Internet service provider, such as Telenet, Proximus, VodafoneZiggo or KPN; Browser, like Chrome, Safari, or Firefox; Brands like Apple or Samsung; Device, for example, a tablet, smartp...

Adhese makes it easy to target, monitor and optimise the delivery of online campaigns. Campaigns are a grouping of booking conditions and creatives. Add a campaign To add a new campaign: Click Campaigns in the Adhese navigation menu on the left. The Campa...

Once you have completed and saved the Campaign header (as explained in the Add a campaign section), the next step is to create one or more bookings. This chapter explains each property of a booking, including all available options. Uploading creatives before ...