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The increasing use of various devices such as smartphones, phablets, tablets, and laptops highlights the importance for publishers and advertisers to adopt a responsive strategy. The design of a responsive website adjusts to the size of the device's browser sc...

Introduction Attribute sync enables users to be linked to attributes that can be used for inventory management, campaign analysis and targeting.These associations are retrieved when an ad is requested. Consent As the data is associated with a user ID, conse...