Display ads

Display advertising with Adhese can be delivered through several integration routes, ranging from a drop-in web SDK to a fully server-side API. All routes ultimately talk to the same adserver engine, so the choice of integration method is about how your platform requests and renders ads, not about what campaigns can run.

Display advertising covers visual ad formats rendered in a reserved container. Adhese delivers all common display creative types through every integration method described in this document:

• Image banners - a hosted image with a click-through link; the simplest and most common display format.
• Rich media - rich, animated or interactive creatives built as HTML5 bundles and delivered as an HTML fragment.
• Third-party tags - ad markup hosted by an external ad server or demand partner. Adhese returns the tag; the creative itself is loaded from the third party at render time.

Where can display ads run?

Anywhere the platform can request ads and render the returned markup or image:

• Websites - desktop and mobile web, whether ads are requested in the browser (SDK, tags, Prebid) or server-side by your CMS or backend before the page is delivered.
• Apps - retrieve ads using the Request API and render them in a webview or native component.
• Newsletters - set up a server side connection to retrieve ads, download the material and put it in the newsletter before sending them out

Most common display formats

• 300×600 Half Page
• 300×250 Medium Rectangle
• 336×280 Large Rectangle
• 728×90 Leaderboard
• 970×250 Billboard — large-format desktop top slot
• 320×100 Large Mobile Banner
• 320×50 Mobile Leaderboard
• 120×600 Skyscraper
• 160×600 Wide Skyscraper

Integration methods