Sponsored Products

Sponsored Products are productads listfor adsproducts on retail websites. Advertisers pay to have their products listeddisplayed in prominent positions on prominentthese placeswebsites, on retail websites (such as at the top leftor spots orin the first row)row, or within embedded search engines embedded on the website.engines.

Sponsored products are a form of native advertising,advertising blendingthat blends in with non-paidunpaid product listings. They include elements fromsuch as a product listings such as: product image andimage, title, price, ratings and reviews, promotional messages and CTA'sa call to action (Call To Action)CTA).

Below is an example of a Sponsored ProductProducts listing on Desktopdesktop and Mobile.mobile. YouAs you can seesee, the SP ad follows the layout and style of the regular product listings, with only a label below the ad indicating thethat SP listingsit is in fact a paid advertisement.

How Sponsored Products works within Adhese

1. The campaign and booking side of an SP campaign ifis fairly similar to a regular display campaign, with CPC (cost per click) beingas the pricing modelmodel. of choice. The campaignCampaigns can be either beguaranteed, guaranteedwith (a fixed price inset accordance withby the advertiser)advertiser, or auctionauction-based, (where the highest bidder wins).wins.
2. The creatives are uploaded into an Advar template that is tailored to the retailer's designsdesigns, somaking the SP ad appears asappear native. The template can include:
   1. Images or video
   2. Product title
   3. CTA
   4. Price
   5. Product info
   6. Disclaimers
   7. SKU
   8. etc...
3. The SKU is filled inentered either in the dedicated SKU field or withinin a separate SKU field in the template. This allows for (i)ROAS ((incremental) Return On Ad Spend) calculations
4. The adsAds can be targeted onat the booking level. Delivery can be targeted on:on product category, audiencesaudience, andor search results.
   

When the campaign starts, results such as impressions or clicks are collected via Kafka (real-in real time) or BigQuery,BigQuery. whereThe the data, alongside SKU'sdata can then be combined with sales data and SKUs to calculate (i)ROAS.