Table columns in the Adhese interface

This page describes the table columns of the different screens within the interface of Adhese.

Campaign overview

Column name

Description

Advertiser company (Advertiser)

The name of the advertiser

Budget

The available amount of money

Campaign name

The name of the campaign

Clicks today

Today's number of clicks

Competing with RTB (RTB)

Denotes whether the campaign competes with Real-Time Bidding revenue

Created by

The user who created the campaign in Adhese

Creation date (Created)

The date the campaign is created in Adhese

Creatives status (C.)

The creative status of the campaign indicates the number of uploaded creatives

CTR vs benchmark (CTR/Benchmark)

Compares the CTR of the campaign to the CTR of all other campaigns. This column presents a small horizontal bar chart with the median CTR of similar campaigns indicating the centre. The distance of the campaign CTR to the median is indicated by the coloured bar. See the following images for more information.

The bar is green as the campaign CTR is far higher than the median

The bar is light green, as the campaign CTR is slightly higher than the median

The bar is yellow as the campaign CTR is somewhat less than the median

The bar is orange as the campaign CTR is less than the median

The bar is red as the campaign CTR is far less than the median

Delivery rate (DR)

The total number of impressions already served as a percentage of the expected impressions until now

eCPM vs benchmark (eCPM/Benchmark)

The eCPM of the campaign compared to the eCPM of all other campaigns. This column presents a small horizontal bar chart. The median eCPM of all similar campaigns indicates the centre. The distance of the campaign eCPM to the median is indicated by the coloured bar. See the following images for more information.

The bar is green as the campaign eCPM is far higher than the median

The bar is light green as the campaign eCPM is slightly higher than the median

The bar is yellow as the campaign eCPM is slightly less than the median

The bar is orange as the campaign eCPM is less than the median

The bar is red as the campaign eCPM is far less than the median

External key

External key of the campaign

From date (From)

Start date of the earliest starting booking

Header status (H.)

The Header status of a campaign denotes if there are any problems with the Campaign header, such as a missing value

Impressions today

Today's number of impressions

Intermediary company

Name of the intermediate party

Internal ID

Internal ID of the campaign

Invoice client company (Invoice client)

The name of the company to whom the campaign is billed

Last edited date (Last edited)

The date the campaign is edited in Adhese for the last time

Media company

Name of the media company

Priority

The priority level of the campaign

Progress status (Progr.)

The Campaign progress status, the number of served impressions to the total number of desired impressions

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached impr.)

Total number of impressions that are already served

RTB A button is shown when one or more bookings are in competition with RTB revenue. The button is light blue if only a selection of the campaign's bookings is in competition. The button is dark blue if all campaign's bookings are in competition.

Running status (Running)

The status of the campaign denotes the health of a campaign's bookings

Stars status (S.) The star status of a campaign

To date (To)

The end date of the latest ending booking

To reach unit (Unit)

Unit of the campaign's objective

To reach volume (Volume)

The volume the campaign should reach

Traffic status (Tr.)

Summary of traffic statuses checks if everything is correct concerning the attachment of a booking to a creative

Valid till

The date until an option is valid

Booking overview

Column name

Description

Booked unit

The unit of the booking's objective

Clicks today

Today's number of clicks

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Competing with RTB (RTB)

Signifies whether a booking is in competition with RTB revenue by denoting yes or no.

Creatives status (Cr.)

Indicates the number of creatives that are attached to the booking

Daily end time (End time)

The daily end time of the booking

Daily start time (Start time)

The daily start time of the booking

Delivery constraint (Constraint)

The applied frequency cap

Delivery method (Delivery)

The chosen delivery method for a booking

Delivery rate (DR)

The number of impressions already served as a percentage of the expected impressions until now

Effective CPM (eCPM)

The effective cost per thousand impressions of the booking

External key

External key of the booking

Format height

The height (in pixels) of the format's dimension

Format ID (Form. ID)

The ID of the format

Format name

Name of the format

Format width

The width (in pixels) of the format's dimension

From date (From)

Delivery start date of the booking

Gross price

The gross price of the booking

Impressions today

Today's number of impressions

Inventory share (SH)

The percentage of the position's expected inventory that the booking takes up at the current hour of the day

Location

Name of the location

Location ID (Loc. ID)

The ID of the location

Position

Name of the booked position

Position ID (Pos. ID)

The ID of the booked position

Price

The unit price of the booking

Pricing calculation unit (Pricing)

The pricing type of the booking, such as CPM or CPC

Publication

Name of the publication

Publication ID (Pub. ID)

The ID of the publication

Rate

The applied commission percentage

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached)

The number of impressions already served

Running status (Running)

The status of a booking denotes the health of a booking

Stars status (S.) The star status of a booking

Targeting

The applied targeting parameters

To date (To)

The delivery end date of the booking

To reach volume (Booked)

The volume the booking should reach

Wave

The ID of the rate where the commercial products belong to

The Wave functionality is client-specific.

Creative overview

Column name

Description

Clicks today

Today's number of clicks

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Format

The type of format

Format ID (Form. ID)

The ID of the format

Height

The creative's height (in pixels)

Impressions today

Today's number of impressions

Last modified

The last time the creative was edited

Name

Name of the creative

Size

The file size of the creative

Stars status (S.) The star status of a creative

Width

The creative's width (in pixels)

Traffic tab

Column name

Description

# The ID of the booking Position Position's name of the booking Targeting Targeting properties of the booking Start Start date End End date Ext. key External key # The ID of the creative Name Name of the creative Format Format of the creative Last modified Last modification date

Delivery overview

Column name

Description

Booked unit

The unit of the booking's objective

Campaign

Name of the campaign

Campaign ID (#C.)

The ID of the campaign

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Competing with RTB (RTB)

Signifies whether a booking is in competition with RTB revenue by denoting yes or no.

Creatives status (Cr.)

Indicates the number of creatives that are attached to the booking

CTR/benchmark

The CTR of the booking is compared to the CTR of bookings booked at the same position.

Daily end time (End time)

The daily end time of the booking

Daily start time (Start time)

The daily start time of the booking

Delivery constraint (Constraint)

The applied frequency cap

Delivery method (Delivery)

The chosen delivery method for a booking

Delivery rate (DR)

The number of impressions already served as a percentage of the expected impressions

eCPM/benchmark

The eCPM of the booking is compared to the eCPM of bookings booked at the same position.

Effective CPM (eCPM)

The effective cost per thousand impressions of the booking

External key

External key of the booking

Format height

Height of the format's dimension (in pixels)

Format ID (Form. ID)

The ID of the format

Format name (Format)

Type of format

Format width

Width of the format's dimension (in pixels)

From date (From)

Delivery start date of the booking

Gross price

The gross price of the booking

Inventory share (SH)

The percentage of the position's expected inventory volume that the booking takes up at the current hour of the day

Location

Name of the location

Location ID (Loc. ID)

The ID of the location

Position

Name of the booked position

Position ID (Pos. ID)

The ID of the booked position

Price

The unit price of the booking

Pricing calculation unit (Pricing)

The pricing type of the booking, for example, CPM

Priority

The priority level of the campaign

Publication

Name of the publication

Publication ID (Pub. ID)

The ID of the publication

Rate

The applied commission percentage

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached)

The number of impressions already served

Running status (Running)

The status of the booking denotes the health of the booking

Stars status (S.) The star status of a booking

Targeting

Applied targeting parameters

To date (To)

The delivery end date of the booking

To reach volume (Booked)

The volume of impressions or traffic the booking should reach

Inventory overview

Column name

Description

Campaign

Name of the campaign

Campaign ID (#C.)

The ID of the campaign

Cumulative impressions (Cumulative)

The number of impressions (of a competitive booking with a higher campaign priority) that gets delivered first before the selected campaign will deliver

Format ID (Form. ID)

The ID of the format

Format name (Format)

Type of format

From date (From)

Start date of the booking's delivery

Impressions

Total number of impressions that are already served

Location

Name of the location

Location ID (Loc. ID)

The ID of the location

Position ID (Pos. ID)

The ID of the position

Priority

The priority level of the campaign

Publication

Name of the publication

Publication ID (Pub. ID)

The ID of the publication

To date (To)

The end date of the booking's delivery

Rate cards

Administration screen

Rate cards screen

Column name

Description

Name Name of the rate card Active Status of the rate card Valid from Start date of the rate card's validity period Valid till The end date of the rate card's validity period

Rates screen

Column name

Description

UMA id A shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers Name Name of the rate Formats Formats that belong to the rate Unit The to reach unit, e.g., impressions or clicks, of the rate's objective Pricing The pricing model, e.g., CPM or CPP Tariff The tariff of the pricing model

Commercial products table

Column name

Description

Publication Name of the publication Position Name of the location Format Name of the format Share The distribution of impressions relative to other commercial products within the rate To Reach Unit (Unit) The objective's unit, e.g., clicks or impressions Minimum volume (Min vol.) The minimum volume of impressions, clicks, etc., the commercial product should obtain Maximum volume (Max vol.) The maximum volume of impressions, clicks, etc., the commercial product should obtain Delivery method (Delivery) The chosen delivery method, e.g., AUTO or SOV Delivery parameter (Param.) The delivery percentage, if SOV is the delivery method

Minimum hours (Min h.)

The minimum duration of the validity period Maximum hours (Max h.) The minimum duration of the validity period

Offer and option screen

Financial tab

Table column

Description

Wave ID The ID of the wave Rate Name of the rate UMA id A shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers Tariff The applied tariff of the pricing model Pricing The pricing model, e.g., CPM or CPP Time period For the CPP pricing model, the pricing time value and unit Start date Start date of the campaign End date The end date of the campaign Quantity Quantity of the rate Budget The amount of the rate multiplied by the tariff

Available rates table

Table column

Description

UMA id A shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers Name Name of the rate Format Formats that belong to the rate To Reach Unit The to reach unit, e.g., impressions or clicks, of the rate's objective Pricing The pricing model, e.g., CPM or CPP Tariff The applied tariff of the pricing model Time value For the CCP pricing model, the pricing time value Time unit For the CCP pricing model, the pricing time unit, i.e., day or hours

Alerts

Alerting overview

Table column

Description

ID The ID of the alert Recipients Persons who will receive the alert Name Name of the alert When When an alert is checked Triggers What event triggers the alert

Mail template overview

Table column

Description

ID The ID of the template Name Name of the mail template Uses The number of times the template is applied to an alert