Column name

Description

Advertiser company (Advertiser) The name of the advertiser Budget The available amount of money Campaign name The name of the campaign Clicks today Today's number of clicks Competing with RTB (RTB)Denotes whether the campaign competes with Real-Time Bidding revenue Created by The user who created the campaign in Adhese Creation date (Created) The date the campaign is created in Adhese Creatives status (C.) The creative status of the campaign indicates the number of uploaded creatives CTR vs benchmark (CTR/Benchmark) Compares the CTR of the campaign to the CTR of all other campaigns. This column presents a small horizontal bar chart with the median CTR of similar campaigns indicating the centre. The distance of the campaign CTR to the median is indicated by the coloured bar. See the following images for more information.

The bar is green as the campaign CTR is far higher than the median

The bar is light green, as the campaign CTR is slightly higher than the median

The bar is yellow as the campaign CTR is somewhat less than the median

The bar is orange as the campaign CTR is less than the median

The bar is red as the campaign CTR is far less than the median Delivery rate (DR) The total number of impressions already served as a percentage of the expected impressions until now eCPM vs benchmark (eCPM/Benchmark) The eCPM of the campaign compared to the eCPM of all other campaigns. This column presents a small horizontal bar chart. The median eCPM of all similar campaigns indicates the centre. The distance of the campaign eCPM to the median is indicated by the coloured bar. See the following images for more information.

The bar is green as the campaign eCPM is far higher than the median

The bar is light green as the campaign eCPM is slightly higher than the median

The bar is yellow as the campaign eCPM is slightly less than the median

The bar is orange as the campaign eCPM is less than the median

The bar is red as the campaign eCPM is far less than the median External key External key of the campaign From date (From) Start date of the earliest starting booking Header status (H.)

The Header status of a campaign denotes if there are any problems with the Campaign header, such as a missing value

Impressions today Today's number of impressions Intermediary company Name of the intermediate party Internal ID Internal ID of the campaign Invoice client company (Invoice client) The name of the company to whom the campaign is billed Last edited date (Last edited) The date the campaign is edited in Adhese for the last time Media company Name of the media company Priority The priority level of the campaign Progress status (Progr.) The Campaign progress status, the number of served impressions to the total number of desired impressions Reached clicks Total number of clicks already delivered Reached impressions (Reached impr.) Total number of impressions that are already served RTBA button is shown when one or more bookings are in competition with RTB revenue. The button is light blue if only a selection of the campaign's bookings is in competition. The button is dark blue if all campaign's bookings are in competition.Running status (Running) The status of the campaign denotes the health of a campaign's bookings Stars status (S.)The star status of a campaignTo date (To) The end date of the latest ending booking To reach unit (Unit) Unit of the campaign's objective To reach volume (Volume) The volume the campaign should reach Traffic status (Tr.) Summary of traffic statuses checks if everything is correct concerning the attachment of a booking to a creative Valid till The date until an option is valid

Booking overview