Table columns in the Adhese interface
This page describes the table columns of the different screens within the interface of Adhese.
Campaign overview
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Column name |
Description |
|---|---|
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Advertiser company (Advertiser) |
The name of the advertiser |
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Budget |
The available amount of money |
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Campaign name |
The name of the campaign |
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Clicks today |
Today's number of clicks |
| Competing with RTB (RTB) |
Denotes whether the campaign competes with Real-Time Bidding revenue |
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Created by |
The user who created the campaign in Adhese |
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Creation date (Created) |
The date the campaign is created in Adhese |
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Creatives status (C.) |
The creative status of the campaign indicates the number of uploaded creatives |
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CTR vs benchmark (CTR/Benchmark) |
Compares the CTR of the campaign to the CTR of all other campaigns. This column presents a small horizontal bar chart with the median CTR of similar campaigns indicating the centre. The distance of the campaign CTR to the median is indicated by the coloured bar. See the following images for more information. |
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The bar is green as the campaign CTR is far higher than the median |
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The bar is light green, as the campaign CTR is slightly higher than the median |
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The bar is yellow as the campaign CTR is somewhat less than the median |
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The bar is orange as the campaign CTR is less than the median |
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The bar is red as the campaign CTR is far less than the median |
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Delivery rate (DR) |
The total number of impressions already served as a percentage of the expected impressions until now |
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eCPM vs benchmark (eCPM/Benchmark) |
The eCPM of the campaign compared to the eCPM of all other campaigns. This column presents a small horizontal bar chart. The median eCPM of all similar campaigns indicates the centre. The distance of the campaign eCPM to the median is indicated by the coloured bar. See the following images for more information. |
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The bar is green as the campaign eCPM is far higher than the median |
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The bar is light green as the campaign eCPM is slightly higher than the median |
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The bar is yellow as the campaign eCPM is slightly less than the median |
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The bar is orange as the campaign eCPM is less than the median |
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The bar is red as the campaign eCPM is far less than the median |
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External key |
External key of the campaign |
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From date (From) |
Start date of the earliest starting booking |
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Header status (H.) |
The Header status of a campaign denotes if there are any problems with the Campaign header, such as a missing value |
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Impressions today |
Today's number of impressions |
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Intermediary company |
Name of the intermediate party |
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Internal ID |
Internal ID of the campaign |
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Invoice client company (Invoice client) |
The name of the company to whom the campaign is billed |
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Last edited date (Last edited) |
The date the campaign is edited in Adhese for the last time |
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Media company |
Name of the media company |
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Priority |
The priority level of the campaign |
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Progress status (Progr.) |
The Campaign progress status, the number of served impressions to the total number of desired impressions |
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Reached clicks |
Total number of clicks already delivered |
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Reached impressions (Reached impr.) |
Total number of impressions that are already served |
| RTB | A button is shown when one or more bookings are in competition with RTB revenue. The button is light blue if only a selection of the campaign's bookings is in competition. The button is dark blue if all campaign's bookings are in competition. |
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Running status (Running) |
The status of the campaign denotes the health of a campaign's bookings |
| Stars status (S.) | The star status of a campaign |
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To date (To) |
The end date of the latest ending booking |
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To reach unit (Unit) |
Unit of the campaign's objective |
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To reach volume (Volume) |
The volume the campaign should reach |
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Traffic status (Tr.) |
Summary of traffic statuses checks if everything is correct concerning the attachment of a booking to a creative |
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Valid till |
The date until an option is valid |
Booking overview
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Column name |
Description |
|---|---|
|
Booked unit |
The unit of the booking's objective |
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Clicks today |
Today's number of clicks |
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Clicks/Impressions (CTR) |
The number of clicks as a percentage of the total number of impressions |
| Competing with RTB (RTB) | Signifies whether a booking is in competition with RTB revenue by denoting yes or no. |
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Creatives status (Cr.) |
Indicates the number of creatives that are attached to the booking |
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Daily end time (End time) |
The daily end time of the booking |
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Daily start time (Start time) |
The daily start time of the booking |
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Delivery constraint (Constraint) |
The applied frequency cap |
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Delivery method (Delivery) |
The chosen delivery method for a booking |
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Delivery rate (DR) |
The number of impressions already served as a percentage of the expected impressions until now |
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Effective CPM (eCPM) |
The effective cost per thousand impressions of the booking |
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External key |
External key of the booking |
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Format height |
The height (in pixels) of the format's dimension |
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Format ID (Form. ID) |
The ID of the format |
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Format name |
Name of the format |
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Format width |
The width (in pixels) of the format's dimension |
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From date (From) |
Delivery start date of the booking |
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Gross price |
The gross price of the booking |
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Impressions today |
Today's number of impressions |
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Inventory share (SH) |
The percentage of the position's expected inventory that the booking takes up at the current hour of the day |
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Location |
Name of the location |
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Location ID (Loc. ID) |
The ID of the location |
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Position |
Name of the booked position |
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Position ID (Pos. ID) |
The ID of the booked position |
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Price |
The unit price of the booking |
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Pricing calculation unit (Pricing) |
The pricing type of the booking, such as CPM or CPC |
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Publication |
Name of the publication |
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Publication ID (Pub. ID) |
The ID of the publication |
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Rate |
The applied commission percentage |
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Reached clicks |
Total number of clicks already delivered |
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Reached impressions (Reached) |
The number of impressions already served |
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Running status (Running) |
The status of a booking denotes the health of a booking |
| Stars status (S.) | The star status of a booking |
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Targeting |
The applied targeting parameters |
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To date (To) |
The delivery end date of the booking |
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To reach volume (Booked) |
The volume the booking should reach |
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Wave |
The ID of the rate where the commercial products belong to The Wave functionality is client-specific.
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Creative overview
|
Column name |
Description |
|---|---|
|
Clicks today |
Today's number of clicks |
|
Clicks/Impressions (CTR) |
The number of clicks as a percentage of the total number of impressions |
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Format |
The type of format |
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Format ID (Form. ID) |
The ID of the format |
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Height |
The creative's height (in pixels) |
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Impressions today |
Today's number of impressions |
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Last modified |
The last time the creative was edited |
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Name |
Name of the creative |
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Size |
The file size of the creative |
| Stars status (S.) | The star status of a creative |
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Width |
The creative's width (in pixels) |
Traffic tab
| Column name | Description |
|---|---|
| # | The ID of the booking |
| Position | Position's name of the booking |
| Targeting | Targeting properties of the booking |
| Start | Start date |
| End | End date |
| Ext. key | External key |
| # | The ID of the creative |
| Name | Name of the creative |
| Format | Format of the creative |
| Last modified | Last modification date |
Delivery overview
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Column name |
Description |
|---|---|
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Booked unit |
The unit of the booking's objective |
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Campaign |
Name of the campaign |
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Campaign ID (#C.) |
The ID of the campaign |
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Clicks/Impressions (CTR) |
The number of clicks as a percentage of the total number of impressions |
| Competing with RTB (RTB) | Signifies whether a booking is in competition with RTB revenue by denoting yes or no. |
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Creatives status (Cr.) |
Indicates the number of creatives that are attached to the booking |
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CTR/benchmark |
The CTR of the booking is compared to the CTR of bookings booked at the same position. |
|
Daily end time (End time) |
The daily end time of the booking |
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Daily start time (Start time) |
The daily start time of the booking |
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Delivery constraint (Constraint) |
The applied frequency cap |
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Delivery method (Delivery) |
The chosen delivery method for a booking |
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Delivery rate (DR) |
The number of impressions already served as a percentage of the expected impressions |
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eCPM/benchmark |
The eCPM of the booking is compared to the eCPM of bookings booked at the same position. |
|
Effective CPM (eCPM) |
The effective cost per thousand impressions of the booking |
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External key |
External key of the booking |
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Format height |
Height of the format's dimension (in pixels) |
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Format ID (Form. ID) |
The ID of the format |
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Format name (Format) |
Type of format |
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Format width |
Width of the format's dimension (in pixels) |
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From date (From) |
Delivery start date of the booking |
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Gross price |
The gross price of the booking |
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Inventory share (SH) |
The percentage of the position's expected inventory volume that the booking takes up at the current hour of the day |
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Location |
Name of the location |
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Location ID (Loc. ID) |
The ID of the location |
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Position |
Name of the booked position |
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Position ID (Pos. ID) |
The ID of the booked position |
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Price |
The unit price of the booking |
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Pricing calculation unit (Pricing) |
The pricing type of the booking, for example, CPM |
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Priority |
The priority level of the campaign |
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Publication |
Name of the publication |
|
Publication ID (Pub. ID) |
The ID of the publication |
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Rate |
The applied commission percentage |
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Reached clicks |
Total number of clicks already delivered |
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Reached impressions (Reached) |
The number of impressions already served |
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Running status (Running) |
The status of the booking denotes the health of the booking |
| Stars status (S.) | The star status of a booking |
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Targeting |
Applied targeting parameters |
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To date (To) |
The delivery end date of the booking |
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To reach volume (Booked) |
The volume of impressions or traffic the booking should reach |
Inventory overview
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Column name |
Description |
|---|---|
|
Campaign |
Name of the campaign |
|
Campaign ID (#C.) |
The ID of the campaign |
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Cumulative impressions (Cumulative) |
The number of impressions (of a competitive booking with a higher campaign priority) that gets delivered first before the selected campaign will deliver |
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Format ID (Form. ID) |
The ID of the format |
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Format name (Format) |
Type of format |
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From date (From) |
Start date of the booking's delivery |
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Impressions |
Total number of impressions that are already served |
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Location |
Name of the location |
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Location ID (Loc. ID) |
The ID of the location |
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Position ID (Pos. ID) |
The ID of the position |
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Priority |
The priority level of the campaign |
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Publication |
Name of the publication |
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Publication ID (Pub. ID) |
The ID of the publication |
|
To date (To) |
The end date of the booking's delivery |
Rate cards
Administration screen
Rate cards screen
| Column name | Description |
|---|---|
| Name | Name of the rate card |
| Active | Status of the rate card |
| Valid from | Start date of the rate card's validity period |
| Valid till | The end date of the rate card's validity period |
Rates screen
| Column name | Description |
|---|---|
| UMA id | A shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers |
| Name | Name of the rate |
| Formats | Formats that belong to the rate |
| Unit | The to reach unit, e.g., impressions or clicks, of the rate's objective |
| Pricing | The pricing model, e.g., CPM or CPP |
| Tariff | The tariff of the pricing model |
Commercial products table
| Column name | Description |
|---|---|
| Publication | Name of the publication |
| Position | Name of the location |
| Format | Name of the format |
| Share | The distribution of impressions relative to other commercial products within the rate |
| To Reach Unit (Unit) | The objective's unit, e.g., clicks or impressions |
| Minimum volume (Min vol.) | The minimum volume of impressions, clicks, etc., the commercial product should obtain |
| Maximum volume (Max vol.) | The maximum volume of impressions, clicks, etc., the commercial product should obtain |
| Delivery method (Delivery) | The chosen delivery method, e.g., AUTO or SOV |
| Delivery parameter (Param.) | The delivery percentage, if SOV is the delivery method |
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Minimum hours (Min h.) |
The minimum duration of the validity period |
| Maximum hours (Max h.) | The minimum duration of the validity period |
Offer and option screen
Financial tab
| Table column | Description |
|---|---|
| Wave ID | The ID of the wave |
| Rate | Name of the rate |
| UMA id | A shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers |
| Tariff | The applied tariff of the pricing model |
| Pricing | The pricing model, e.g., CPM or CPP |
| Time period | For the CPP pricing model, the pricing time value and unit |
| Start date | Start date of the campaign |
| End date | The end date of the campaign |
| Quantity | Quantity of the rate |
| Budget | The amount of the rate multiplied by the tariff |
Available rates table
| Table column | Description |
|---|---|
| UMA id | A shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers |
| Name | Name of the rate |
| Format | Formats that belong to the rate |
| To Reach Unit | The to reach unit, e.g., impressions or clicks, of the rate's objective |
| Pricing | The pricing model, e.g., CPM or CPP |
| Tariff | The applied tariff of the pricing model |
| Time value | For the CCP pricing model, the pricing time value |
| Time unit | For the CCP pricing model, the pricing time unit, i.e., day or hours |
Alerts
Alerting overview
| Table column | Description |
|---|---|
| ID | The ID of the alert |
| Recipients | Persons who will receive the alert |
| Name | Name of the alert |
| When | When an alert is checked |
| Triggers | What event triggers the alert |
Mail template overview
| Table column | Description |
|---|---|
| ID | The ID of the template |
| Name | Name of the mail template |
| Uses | The number of times the template is applied to an alert |