Pacing Options

In the booking screen, when choosing Auto as a delivery method, an option called Pacing options will appear. These pacing options will impact how much of the booking will be delivered in the first half of the delivery period:

Here you can find several pacing options:

Even

Fifty per cent of the booked impressions will be delivered in the first half of the delivery period, and the remaining 50% will be delivered in the second half. Select this option if you prefer a consistent, even delivery throughout the entire booking duration.

Frontloaded

62,5% of the booked impressions will be delivered in the first half of the delivery period and the remaining 37,5% will be delivered in the second half. Select this option if you prefer to deliver the majority of impressions during the first half of the booking period.

As fast as possible

75% of booked impressions will be delivered in the first half of the delivery period and 25% will be delivered in the second half. Select this option if you want to deliver the vast majority of impressions in the first half of the booking period. The difference between as-fast-as-possible and SOV 100% is that as-fast-as-possible is still an auto delivery method that takes the period of delivery and competing bookings into account, whereas SOV 100% does not (which can cause delivery problems for competing bookings).

Account setting

account-setting is only relevant for existing accounts with both the deliveryDistributionParameter in their configuration file and with the Classic UI. If you are unsure whether your account has the required setup, please contact support.

Account-setting takes the deliveryDistributionParameter as set in your Adhese instance's configuration file, which can be any value from 50% to 75% delivered in the first period of delivery.