Content Cache

Adhese Content Cache

Adhese has a content cache system that facilitates video ad delivery in two ways:

1. It enables prebid bids to be made on video ads, by providing a URL with the VAST markup of the ad that won the bid. Once the video ad is requested, the ad is retrieved via the provided link.
2. It allows for fast and seamless delivery as subsequent requests for the same ad can be delivered from the cache. 

The content cache is a custom feature that requires setup, please contact Support if you would like to make use of it

Content Cache Setup

There are two main ways to make use of the content cache feature.

• Configure your Adhese Prebid server to use the feature by default.
• Explicitly request caching in a post request.

In both cases the value that must be added or enabled is:

"vastContentAsUrl": true

When the caching has been enabled, the VAST content will be available via URL with a time-to-live of 3,5 hours, after which a new request will have to be made to the adserver.