CPM Priority Sorting

By default, Adhese uses the end date of a booking to determine its share. This means that two bookings with the same priority and SOV will still show a difference in actual booking share if they have different end dates. The booking with the earlier end date will receive a larger share.

The same applies when two bookings have different CPM values. Depending on your business case, this may be undesirable, as the booking with the earliest end date and the lowest CPM receives a greater share than a competing booking with a later end date and a higher CPM.

Adhese has an account configuration that can alter the Publish logic to prioritise bookings with a higher CPM. In the event of two bookings with different end dates and CPM values, the booking with the higher CPM will receive a larger share.

This setting can be enabled for one priority level across the entire account. This means that the other priority levels will still be sorted by end date.

To enable CPM Priority Sorting, please contact Support.