CPM Priority Sorting

By default, Adhese looks atuses the end date of a booking to determine a booking'sits share. ThatThis means that two bookings that sharewith the same priority and even the same SOV, but with different end datesSOV will still seeshow a difference in actual booking share.share if they have different end dates. The booking with the earlier end date will receive a larger share.

ThisThe issame also the caseapplies when two bookings have different CPM valuesvalues. which, dependingDepending on your business case, mightthis may be undesirableundesirable, as the booking with the earliest end date,date butand the lowest CPM still receives morea greater share than a competing booking with a later end date butand a higher CPM.

Adhese has an account configuration that can changealter the Publish logic to prioritise bookings with a higher CPM. In thisthe case,event of two bookings with a different end datedates and different CPM values, the booking with the higher CPM value will getreceive thea largestlarger share.

This setting can be enabled for one priority level accountacross wide.the Meaningentire account. This means that the other priority levels will still sortbe basedsorted onby end date.

To enable CPM Priority Sorting, please contact Support.