Prebid
What is Prebid?Prebid
Prebid is a free and fully open source header bidding solution available to any publisher, dedicated to header bidding in the ad tech industry.
Header bidding allows publishers to create a short delay in ad serving to obtain bids from multiple demand partners before deciding on which ad to display, enabling competitive pricing and higher revenue.
How do Adhese and prebid work together
Adhese isparticipates availablein Prebid as a bidder forwith both a Prebid.js adapter and a Prebid Server andadapter, hassupporting beenboth used in various custom wrappers created by publishersclient-side and SSPs.server-side header bidding implementations.
Once connected you can use the Adhese adserver to run your own campaigns, connect to other Adhese instances or connect to Adhese Gateway.
Prebid.js Bidder on prebid.org
Prebid Server Bidder on prebid.org
Bid Params
Pbjs param name | Scope | Description | Example | Type |
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| required | Adhese account name |
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| required | Adhese location name |
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| required | Adhese format name |
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| optional | (PBJS only) Custom target data |
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| optional | (PBS only) Custom target data |
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