Request target parameters
All target codes which are part of the following list and all codes starting with x, y or z are reservedreserve
Code
|
Reserved |
Description
|
Example
|
|---|
ag |
no |
Age
|
|
bn |
no |
Job sector
|
|
br |
no |
Brand code (collection) browser and OS data
|
brChrome;Chrome7;Mac
|
ci |
no |
City or postcode
|
ci9000
|
da |
no |
Date (newsletters)
|
da20140110
|
ed |
no |
Education
|
|
fu |
no |
Job function
|
|
ge |
no |
Gender
|
|
hk |
no |
Hash key (i.e. client-specific parameter)
|
hk435s4f3s4f3sd4
|
in |
no |
Interest (collection)
|
|
la |
no |
Language
|
lanl
|
ll |
no |
Living location
|
|
mo |
no |
Mobile
|
|
ms |
no |
Member status
|
|
pr |
no |
Priority
|
|
pv |
no |
The number or count of pageviews
|
pv5
|
rl |
no |
Relationship
|
|
rn |
no |
Random number
|
rn6893
|
se |
no |
Page section
|
sl
|
co |
yes |
Country as alpha 2 (geoip)
|
-coBE
|
CO |
yes |
Country as alpha 3 |
|
rg |
yes
|
Sub devision of a country (geoip)
|
rgBE11
|
il |
yes |
city based on ip location (geoip) |
ilBE:9050 |
sl |
yes |
Position (or the combination of a location and template, slot is used as backend name)
|
sl_nbo_22_156_-LAYER
|
SL |
yes |
Position as a string |
|
IS |
yes |
ISP prefix |
|
A2 |
yes |
Adhese cookie prefix |
|
xa |
yes |
(Gateway specific) Allows passing target information to Dale |
xatl,1 |
xb |
yes |
(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame). |
iOS: iTunes ID
Android: package name
|
xc |
yes |
(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180]. |
|
xs |
yes |
(Gateway specific) SHA1-encoded device ID |
|
xn |
yes |
(Gateway specific) video min duration |
|
xx |
yes |
(Gateway specific) video max duration |
|
xk |
yes |
(Gateway specific) |
xk123
|
xd |
yes |
(Gateway specific) |
|
xu |
yes |
(Gateway specific) |
|
xi |
yes |
(Gateway specific) |
|
xv |
yes |
(Gateway specific) Unique visit ID |
|
IL |
yes |
Adhese impression ID: unique ID per individual logged impression (even if part of json) |
|
gr |
no |
AB test group |
|
is |
no |
|
|
sw |
no |
|
|
ID |
yes
|
ID from I1 & I2 |
|
AG |
yes |
date of birth |
|
GE |
yes |
openam_gender |
|
I1 |
yes
|
openam_amctxid |
|
I2 |
yes |
openam_uid |
|
sr |
no |
source of the content |
|
dm |
yes |
internal
|
|
dt |
no |
device type |
|
at |
no |
article tags |
|
ic |
no |
income class |
|
HR |
no |
page url |
|
de |
no |
device |
|
og |
no |
optimalisation group |
|
lc |
no |
lily cookie |
|
st |
no |
section name |
|
dn |
yes |
dni call configuration |
dnTrue |
tl |
yes |
Use request information for the delivery of ads. |
tlnone
tlall
|
pi |
no |
Player Id for AH |
|
