Request target parameters
All target codes which are part of the following list and all codes starting with x, y or z are reserved
| Code | Reserved | Description | Example |
| ag | no | Age | |
| bn | no | Job sector | |
| br | no | Brand code (collection) browser and OS data | brChrome;Chrome7;Mac |
| ci | no | City or postcode | ci9000 |
| da | no | Date (newsletters) | da20140110 |
| ed | no | Education | |
| fu | no | Job function | |
| ge | no | Gender | |
| hk | no | Hash key (i.e. client-specific parameter) | hk435s4f3s4f3sd4 |
| in | no | Interest (collection) | |
| la | no | Language | lanl |
| ll | no | Living location | |
| mo | no | Mobile | |
| ms | no | Member status | |
| pr | no | Priority | |
| pv | no | The number or count of pageviews | pv5 |
| rl | no | Relationship | |
| rn | no | Random number | rn6893 |
| se | no | Page section | sl |
| co | yes | Country as alpha 2 (geoip) | -coBE |
| CO | yes | Country as alpha 3 | |
| rg | yes | Sub devision of a country (geoip) | rgBE11 |
| il | yes | city based on ip location (geoip) | ilBE:9050 |
| sl | yes | Position (or the combination of a location and template, slot is used as backend name) | sl_nbo_22_156_-LAYER |
| SL | yes | Position as a string | |
| IS | yes | ISP prefix | |
| A2 | yes | Adhese cookie prefix | |
| xa | yes | (Gateway specific) Allows passing target information to Dale | xatl,1 |
| xb | yes | (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame). | iOS: iTunes ID Android: package name |
| xc | yes | (Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180]. | |
| xs | yes | (Gateway specific) SHA1-encoded device ID | |
| xn | yes | (Gateway specific) video min duration | |
| xx | yes | (Gateway specific) video max duration | |
| xk | yes | (Gateway specific) | xk123 |
| xd | yes | (Gateway specific) | |
| xu | yes | (Gateway specific) | |
| xi | yes | (Gateway specific) | |
| xv | yes | (Gateway specific) Unique visit ID | |
| IL | yes | Adhese impression ID: unique ID per individual logged impression (even if part of json) | |
| gr | no | AB test group | |
| is | no | ||
| sw | no | ||
| ID | yes | ID from I1 & I2 | |
| AG | yes | date of birth | |
| GE | yes | openam_gender | |
| I1 | yes | openam_amctxid | |
| I2 | yes | openam_uid | |
| sr | no | source of the content | |
| dm | yes | internal | |
| dt | no | device type | |
| at | no | article tags | |
| ic | no | income class | |
| HR | no | page url | |
| de | no | device | |
| og | no | optimalisation group | |
| lc | no | lily cookie | |
| st | no | section name | |
| dn | yes | dni call configuration | dnTrue |
| tl | yes | Use request information for the delivery of ads. | tlnone tlall |
| pi | no | Player Id for AH |