Request target parameters
All target codes which are part of the following list and a`llall codes starting with x, y or z are reserved
Reserved for the Adhese backend | |||
Code | Reserved | Description | Example |
co | yes | Country as alpha |
|
CO | yes | Country as alpha 3 | |
rg | yes | Sub devision of a | |
rgBE11 | |||
ci | yes | City postcode, based on IP | ci9000 |
da | yes | Reserverd for newsletter implementations | da20140110 |
il | yes | Adhese impression ID | |
pr | yes | Reserved for rotation file 'priority' logic | |
SL | yes | Position as a string | |
A2 | yes | Adhese cookie prefix | |
dm | yes | Booking groups ( |
|
dt | yes | device type | |
sl | yes | Position (or the combination of a location and template, slot is used as backend name) | |
yes | tlnone tlall |
||
xt | yes | IAB consent string | |
yd | |||
yes | Desktop, console, TV_Device, ... | ||
yes | ChromeOS, Linux, macOS,... | ||
yb | yes | Browser (based on useragent) | Chrome, Edge, Firefox, ... |
yp | yes | Device Maker(based on useragent) | Samsung, Philips, Lenovo, ... |
Reserved for general use | |||
Code | Reserved | Description | Example |
br | yes | Pre-configured parameter for target group 'brands'. Often used to capture and target device data | brChrome;Chrome7;Mac |
in | yes | Pre-configured parameter for target group 'interests'. Often used to capture page data |
OpenRTB | |||
Code | Reserved | Description | Example |
xa | yes | (Gateway specific) Allows passing target information to Dale | xatl,1 |
xb | yes | (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame). | iOS: iTunes ID Android: package name |
xc | yes | (Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. |
|
xs | yes | (Gateway specific) SHA1-encoded device ID | |
xn | yes | (Gateway specific) video min duration | |
xx | yes | (Gateway specific) video max duration | |
xk | yes | (Gateway specific) | xk123 |
xd | yes | (Gateway specific) | |
xu | yes | (Gateway specific) | |
xi | yes | (Gateway specific) | |
xv | yes | (Gateway specific) Unique visit ID | |
x5 | |||
yes | |||
xd | |||
yes | |||
xe | |||
yes | |||
xf | |||
yes | |||
xg | |||
yes | |||
xh | |||
yes | |||
xl | |||
yes | |||
xm | |||
yes | |||
xo | |||
yes | |||
xp | yes | ||
yes | |||
xt | yes | ||
xv | yes | ||
xy | yes | ||
xz | yes | ||
xj | yes | ||
xq | yes |