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Request target parameters

All target codes which are part of the following list and a`llall codes starting with x, y or z are reserved

location a
Reserved for the Adhese backend


CodeReservedDescriptionExample
agnoAge
bnnoJob sector 
brnoBrand code (collection) browser and OS databrChrome;Chrome7;Mac
cinoCity or postcodeci9000
danoDate (newsletters)da20140110
ednoEducation 
funoJob function 
genoGender 
hknoHash key (i.e. client-specific parameter)hk435s4f3s4f3sd4
innoInterest (collection) 
lanoLanguagelanl
llnoLiving location 
monoMobile 
msnoMember status 
prnoPriority 
pvnoThe number or count of pageviewspv5
rlnoRelationship 
rnnoRandom numberrn6893
senoPage sectionsl
coyesCountry as alpha 22, (geoip)based on IP-coBE
COyesCountry as alpha 3
rgyesSub devision of a country (geoip)rgBE11
ilyescitycountry, based on ipIP rgBE11
ciyesCity postcode, based on IPci9000
dayesReserverd for newsletter implementationsda20140110
ilyesAdhese impression ID
pryesReserved for rotation file 'priority' logic
SLyesPosition as a string
A2yesAdhese cookie prefix
dmyesBooking groups (geoip)all-together etc)ilBE:9050
dtyesdevice type
slyesPosition (or the combination of a location and template, slot is used as backend name)sl\\\_nbo\\\_22\\\_156\\\_-sl_nbo_22_156_-LAYER
SLtlyesPositionBinary asconsent tlnone
tlall
xtyesIAB consent string
yd
ISyesISPDevice prefixtype (based on useragent)Desktop, console, TV_Device, ...
A2ysyesAdheseDevice cookieOS prefix(based on useragent)ChromeOS, Linux, macOS,...
ybyesBrowser (based on useragent)Chrome, Edge, Firefox, ...
ypyesDevice Maker(based on useragent)Samsung, Philips, Lenovo, ...
Reserved for general use


CodeReservedDescriptionExample
bryesPre-configured parameter for target group 'brands'. Often used to capture and target device databrChrome;Chrome7;Mac
inyesPre-configured parameter for target group 'interests'. Often used to capture page data
impressionID:uniqueIDper individual logged impression (even if part of json) fromI1&I2 ofbirth callconfiguration requestinformationforthedeliveryofads. tlall IdforAH
OpenRTB


CodeReservedDescriptionExample
xayes(Gateway specific) Allows passing target information to Dalexatl,1
xbyes(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).iOS: iTunes ID 
Android: package name
xcyes(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. \\\[-90..90\\\]90];\\\[-180..180\\\]180].
xsyes(Gateway specific) SHA1-encoded device ID
xnyes(Gateway specific) video min duration
xxyes(Gateway specific) video max duration
xkyes(Gateway specific)xk123
xdyes(Gateway specific)
xuyes(Gateway specific)
xiyes(Gateway specific)
xvyes(Gateway specific) Unique visit ID
x5
ILyesAdhese

xd  
grnoAB test group 
isno  
swno  
IDyesID

xe
AGyesdate

xf
GEyesopenam\\\_gender

xg
I1yesopenam\\\_amctxid

xh
I2yesopenam\\\_uid

xl
srnosource of the content 
dmyesinternal

xm
dtnodevice type 
atnoarticle tags 
icnoincome class 
HRnopage url 
denodevice 
ognooptimalisation group 
lcnolily cookie 
stnosection name 
dnyesdni

xodnTrue
tlyesUse

xp yes

tlnonexr yes

pixsnoyesPlayer

xtyes

xvyes

xyyes

xzyes

xjyes

xqyes