Request target parameters
All target codes which are part of the following list and all codes starting with x, y or z are reserved
| Reserved for the Adhese backend | |||
| Code | Reserved | Description | Example |
| co | yes | Country as alpha 2, based on IP | coBE |
| CO | yes | Country as alpha 3 | |
| rg | yes | Sub devision of a country, based on IP | rgBE11 |
| ci | yes | City postcode, based on IP | ci9000 |
| da | yes | Reserverd for newsletter implementations | da20140110 |
| il | yes | Adhese impression ID | |
| pr | yes | Reserved for rotation file 'priority' logic | |
| SL | yes | Position as a string | |
| A2 | yes | Adhese cookie prefix | |
| dm | yes | Booking groups (all-together etc) | |
| dt | yes | device type | |
| sl | yes | Position (or the combination of a location and template, slot is used as backend name) | sl_nbo_22_156_-LAYER |
| tl | yes | Binary consent | tlnone tlall |
| xt | yes | IAB consent string | |
| yd | yes | Device type (based on useragent) | Desktop, console, TV_Device, ... |
| ys | yes | Device OS (based on useragent) | ChromeOS, Linux, macOS,... |
| yb | yes | Browser (based on useragent) | Chrome, Edge, Firefox, ... |
| yp | yes | Device Maker(based on useragent) | Samsung, Philips, Lenovo, ... |
| Reserved for general use | |||
| Code | Reserved | Description | Example |
| br | yes | Pre-configured parameter for target group 'brands'. Often used to capture and target device data | brChrome;Chrome7;Mac |
| in | yes | Pre-configured parameter for target group 'interests'. Often used to capture page data |
| OpenRTB | |||
| Code | Reserved | Description | Example |
| xa | yes | (Gateway specific) Allows passing target information to Dale | xatl,1 |
| xb | yes | (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame). | iOS: iTunes ID Android: package name |
| xc | yes | (Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180]. | |
| xs | yes | (Gateway specific) SHA1-encoded device ID | |
| xn | yes | (Gateway specific) video min duration | |
| xx | yes | (Gateway specific) video max duration | |
| xk | yes | (Gateway specific) | xk123 |
| xd | yes | (Gateway specific) | |
| xu | yes | (Gateway specific) | |
| xi | yes | (Gateway specific) | |
| xv | yes | (Gateway specific) Unique visit ID | |
| x5 | yes | ||
| xd | yes | ||
| xe | yes | ||
| xf | yes | ||
| xg | yes | ||
| xh | yes | ||
| xl | yes | ||
| xm | yes | ||
| xo | yes | ||
| xp | yes | ||
| xr | yes | ||
| xs | yes | ||
| xt | yes | ||
| xv | yes | ||
| xy | yes | ||
| xz | yes | ||
| xj | yes | ||
| xq | yes |