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New PageRequest target parameters

All target codes which are part of the following list and all codes starting with xy or z are reserved

 

Code

reserved

Description

Example

ag
no

Age

 

bn
no

Job sector

 

br
no

Brand code (collection) browser and OS data

brChrome;Chrome7;Mac

ci
no

City or postcode

ci9000

da
no

Date (newsletters)

da20140110

ed
no

Education

 

fu
no

Job function

 

ge
no

Gender

 

hk
no

Hash key (i.e. client-specific parameter)

hk435s4f3s4f3sd4

in
no

Interest (collection)

 

la
no

Language

lanl

ll
no

Living location

 

mo
no

Mobile

 

ms
no

Member status

 

pr
no

Priority

 

pv
no

The number or count of pageviews

pv5

rl
no

Relationship

 

rn
no

Random number

rn6893

se
no

Page section

sl

co
yes

Country as alpha 2 (geoip)

-coBE

CO
yesCountry as alpha 3 
rg

yes

Sub devision of a country (geoip)

rgBE11

il
yescity based on ip location (geoip)ilBE:9050
sl
yes

Position (or the combination of a location and template, slot is used as backend name)

sl_nbo_22_156_-LAYER

SL
yesPosition as a string 
IS
yesISP prefix 
A2
yesAdhese cookie prefix 
xa
yes(Gateway specific) Allows passing target information to Dalexatl,1
xb
yes(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).

iOS: iTunes ID

Android: package name

xc
yes(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180]. 
xs
yes(Gateway specific) SHA1-encoded device ID 
xn
yes
(Gateway specific) video min duration 
xx
yes(Gateway specific) video max duration 
xk
yes(Gateway specific)

xk123

xd
yes(Gateway specific) 
xu
yes(Gateway specific) 
xi
yes(Gateway specific)

 

xv
yes(Gateway specific) Unique visit ID 
II
yesAdhese impression ID: unique ID per individual logged impression (even if part of json) 
gr
noAB test group

 

is
no  
sw
no  
ID

yes

ID from I1 & I2 
AG
yesdate of birth 
GE
yesopenam_gender 
I1

yes

openam_amctxid 
I2
yesopenam_uid 
sr
nosource of the content 
dm
yes

internal

 
dt
nodevice type 
at
noarticle tags 
ic
noincome class 
HR
nopage url 
de
nodevice 
og
nooptimalisation group 
lc
nolily cookie 
st
nosection name 
dn
yesdni call configurationdnTrue
tl
yesUse request information for the delivery of ads.

tlnone

tlall

pi
noPlayer Id for AH