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New PageRequest target parameters

All target codes which are part of the following list and all codes starting with xy or z are reserved

Code

Reserved

Description

Example

ag
no

Age

 

bn
no

Job sector

 

br
no

Brand code (collection) browser and OS data

brChrome;Chrome7;Mac

ci
no

City or postcode

ci9000

da
no

Date (newsletters)

da20140110

ed
no

Education

 

fu
no

Job function

 

ge
no

Gender

 

hk
no

Hash key (i.e. client-specific parameter)

hk435s4f3s4f3sd4

in
no

Interest (collection)

 

la
no

Language

lanl

ll
no

Living location

 

mo
no

Mobile

 

ms
no

Member status

 

pr
no

Priority

 

pv
no

The number or count of pageviews

pv5

rl
no

Relationship

 

rn
no

Random number

rn6893

se
no

Page section

sl

co
yes

Country as alpha 2 (geoip)

-coBE

CO
yes Country as alpha 3  
rg

yes

Sub devision of a country (geoip)

rgBE11

il
yes city based on ip location (geoip) ilBE:9050
sl
yes

Position (or the combination of a location and template, slot is used as backend name)

sl_nbo_22_156_-LAYER

SL
yes Position as a string  
IS
yes ISP prefix  
A2
yes Adhese cookie prefix  
xa
yes (Gateway specific) Allows passing target information to Dale xatl,1
xb
yes (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).

iOS: iTunes ID

Android: package name

xc
yes (Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180].  
xs
yes (Gateway specific) SHA1-encoded device ID  
xn
yes
(Gateway specific) video min duration  
xx
yes (Gateway specific) video max duration  
xk
yes (Gateway specific)

xk123

xd
yes (Gateway specific)  
xu
yes (Gateway specific)  
xi
yes (Gateway specific)

 

xv
yes (Gateway specific) Unique visit ID  
II
yes Adhese impression ID: unique ID per individual logged impression (even if part of json)  
gr
no AB test group

 

is
no    
sw
no    
ID

yes

ID from I1 & I2  
AG
yes date of birth  
GE
yes openam_gender  
I1

yes

openam_amctxid  
I2
yes openam_uid  
sr
no source of the content  
dm
yes

internal

 
dt
no device type  
at
no article tags  
ic
no income class  
HR
no page url  
de
no device  
og
no optimalisation group  
lc
no lily cookie  
st
no section name  
dn
yes dni call configuration dnTrue
tl
yes Use request information for the delivery of ads.

tlnone

tlall

pi
no Player Id for AH