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Cross-platform delivery

It is important to reach and engage your audience on any medium or platform. However, it is essential to provide a consistent and correct ad experience across all your communication channels. This experience is key to all future contacts with your visitors. Adhese ensures a consistent experience by delivering the right content or ad to the right visitor – regardless of the platform – and manages traditional display inventory next to mobile web, in-app, video inventory, and more in a single platform. The Adhese platform is designed to function on any platform, regardless of the client's chosen operating system.

Adhese supports the following platforms:

  • Websites: From single sites, such as webshops or social networks, to international clusters of corporate sites;
  • Mobile
    • Mobile sites: Adhese serves ads within any mobile environment – be it a mobile-friendly, responsive or adaptive website design;
    • Applications: Standalone apps, second-screen innovations, news apps … Adhese integrates with all types of applications, both Android and iOS (or more exotic types);
  • Video
    • VAST: Adhese makes use of the IAB's Video Ad Serving Template (VAST) protocol. VAST enables a scalable distribution of in-stream video ads across different video players. See IAB guidelines or Video ad serving for more information. However, it is not necessary to have actual video content or inventory to serve a video ad. Adhese can also serve video ads outside the context of a video player, for instance, as an autoplay video ad within a content article;
    • Video with Companion ads: Adhese can simultaneously serve any type of ad or content based on the video, but outside of the video player – allowing for more impact and visibility of the advertiser's message;
  • Mailing lists: Based on available profile lists, Adhese integrates with mailing lists and provides targeted solutions. Furthermore, we can modify the behaviour of a website when a visitor arrives directly from a newsletter (or any other platform);
  • … and more: Connected or Smart TV, TV set-top boxes, public screens, promo tablets in stores and/or at the point of sale, your internal broadcast system, beacons, etc.

For every platform you would like us to investigate, givecontact us a callsupport.

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