Intro
Adhese can be integrated into your back-office and workflows. Below we'll expand on how Adhese can integrate with your existing systems.
Marketplaces
Do you have some space left that needs filling? Adhese enables the full integration of marketplaces (or ad exchanges), both for demand-side (DSP) and supply-side platforms (SSP). We are continuously expanding our partnerships with new parties. Refer to the list of third-party ad servers and marketplaces for an overview of the markets Adhese integrates with.
Adhese gathers all demand sources, whether direct-sold, in-house, or programmatic, and lets them compete with each other. Adhese is a real-time decision engine that ensures you capture maximum value for every impression by matching the right ad to the right visitor.
Your data stays where it is supposed to be: in your hands. You do not lose control over your inventory as you decide what inventory you want to make available.
Contact Support if you wish to integrate your inventory with a marketplace.
Profile databases
Adhese's data usage philosophy is to combine all available data in order to optimise revenue. As a publisher, you probably have access to a valuable database consisting of registered users who have registered an account for your website and/or subscribed to your newsletter.
By combining these existing profile databases with the data Adhese can collect, you can refine your profiles and gain more actionable insights.
Customer Relationship Management
From prospecting to launching your clients' advertising campaigns online, managing your customer relationships can be complicated and time-consuming. Integrating your existing CRM system with Adhese will allow for better account management and measurement of your sales and advertising campaigns.
Content Management System
Adhese can be integrated with your content management system, allowing you to align your clients' advertising campaigns with your website's design style.
This integration goes far beyond a unified look and feel. Imagine, for instance, you own a webshop. This allows you to sell online shelf space to your suppliers in the form of featured products on your web shop's homepage. These featured products can be targeted based on the demographic variables of the visitor or their interests.
Order and Invoicing management
Do you want to have control over rates, calculate accurate eCPMs and have a transparent view of discounts? By integrating Adhese with your invoicing software, sales and account managers can create offers on the fly without having to consult multiple offline rate cards. At the same time, you retain control over which rates are available, who receives what commission, and so on.
Third-party ad creatives
Advertisers and advertising agencies frequently utilise their own ad servers, such as Google DFP, OpenX, or Atlas. This enables advertisers to retain control over the ad creative and obtain reporting on campaign delivery.
If an advertiser sends the piece of code for an ad creative, you will need to upload that ad creative as a third-party ad tag in the Adhese user interface. The implementation and trafficking of third-party ad tags is straightforward. Adhese is able to recognise almost all third-party ad servers and will automatically replace the placeholders in the ad tag's code when it is pasted into the corresponding field.
Adhese enables the implementation of third-party ad tags from multiple third parties or external ad servers and networks. Refer to the list of third-party ad servers and marketplaces for an overview of supported third-party ad servers.
For more information about adding a third-party ad tag to a campaign, refer to Add a third-party tag.
Real-time bidding integrations
In short, programmatic buying is a process that enables the automated buying and selling of online ad inventory. The automated nature of programmatic transactions is designed to streamline the ad buying process and minimise the risk of human error inherent in direct buys.
Real-time bidding is a programmatic tool that operates on the principle of an auction. Each impression is sold individually, based on a maximum bid price set by the advertiser and a floor price set by the publisher.
Adhese enables publishers to make inventory available to an RTB demand source and integrates with several third-party marketplaces thanks to the openRTB protocol. You are not limited to a single marketplace or network. Adhese allows you to be platform-independent, enabling your collection of RTB demand sources to compete with one another for your traffic.
Yield management: Everything is revenue
Adhese simplifies yield management. Whether you're running a direct-sold, in-house, or programmatic RTB campaign, Adhese allocates your inventory to the highest-performing demand source.