Intro

Adhese can be integrated into your back-office and workflows. BelowBelow, we'll expand onexplain how Adhese can integratebe integrated with your existing systems.

Marketplaces

Do you have some space left that needs filling? Adhese enables the full integration of marketplaces (or ad exchanges), for both for demand-side (DSP) and supply-side platforms (SSP). We are continuouslyconstantly expanding our partnerships with new parties. Refer to the list of third-party ad servers and marketplaces for an overview of the markets with which Adhese integrates with.integrates.

Adhese gathers all demand sources, whether direct-sold, in-house, or programmatic, and lets them compete withagainst each other. Adhese is a real-time decision engine that ensures you captureget maximum value forfrom every impression by matching the right ad to the right visitor.

Your data stays where it is supposed to be:belongs: in your hands. You do notnever lose control overof your inventory asbecause you decide what inventory you want to make available.share.

Contact Support if you wish to integrate your inventory with a marketplace.

Profile databases

Adhese's data usage philosophy is to combinecombines all available data in order to optimise revenue. As a publisher, you probably have access to a valuable database consisting of registered users who have registered an account for your website and/or subscribed to your newsletter.

By combining these existing profile databases with the data Adhese can collect, you can refine your profiles and gain more actionable insights.

Customer Relationship Management

From prospecting to launching your clients' online advertising campaigns online,campaigns, managing your customer relationships can be complicated and time-consuming. Integrating your existing CRM system with Adhese will allow forenables better account management and measurement of your sales and advertising campaigns.

Content Management System

Adhese can be integrated with your content management system, allowing you to alignmatch your clients' advertising campaigns withto the design style of your website's design style.website.

This integration goes far beyond a unifiedconsistent look and feel. Imagine,For forexample, instance,imagine you ownhave a webshop. This allows you to sell online shelf space to your suppliers in the form ofas featured products on your web shop'webshop's homepage.home page. These featured products can be targeted based on the demographicvisitor's variables of the visitordemographics or their interests.

Order and Invoicing management

Do you want to have control over rates, calculate accurate eCPMs and have a transparent view of discounts? By integrating Adhese with your invoicing software, sales and account managers can create offers on the fly without having to consultconsulting multiple offline rate cards. At the same time, you retain control over which rates are available, who receives what commission, and so on.

Third-party ad creatives

Advertisers and advertising agencies frequentlyoften utiliseuse their own ad servers, such as Google DFP, OpenX,OpenX or Atlas. This enables advertisers to retainhave control over the ad creative and obtainreceive reporting on campaign delivery.

If an advertiser sends the piece of code for an ad creative,creative, you will need tomust upload that ad creative as a third-party ad tag in the Adhese user interface. The implementation and trafficking of third-party ad tags is straightforward. Adhese is able to recogniserecognises almost all third-party ad servers and will automatically replacereplaces the placeholders in the ad tag'stag code when itthey isare pasted into the corresponding field.

Adhese enables the implementation of third-party ad tags from multiple third parties or external ad servers and networks. Refer to the list of third-party ad servers and marketplaces for an overview of supported third-party ad servers.

For more information abouton adding a third-party ad tag to a campaign, refer to Add a third-party tag.

Real-time bidding integrations 

In short, programmatic buying is a process that enables the automated buying and selling of online adadvertising inventory. The automated nature of programmatic transactions is designed to streamline the ad ad-buying process and minimise the risk of human error inherent in direct buys.buying.

Real-time bidding is a programmatic tool that operates on the principle of an auction. Each impression is sold individually, based on a maximum bid price set by the advertiser and a floor price set by the publisher.

Adhese enablesallows publishers to make inventory available to an RTB demand source and integrates with severalmultiple third-party marketplaces thanks to the openRTBopen RTB protocol. You are not limitedtied to a single marketplace or network. Adhese allows you to be platform-independent, enabling your collection of RTB demand sources to compete with one another for your traffic.

Yield management: Everything is revenue

Adhese simplifies yield management. Whether you're running a direct-sold, in-house, or programmatic RTB campaign, Adhese allocates your inventory to the highest-performing demand source.