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Creating and managing campaigns in MCB

This page will take you through the process of creating a campaign from A to Z. We'll start with the basic layout and options of the MCB interface before moving on to creating a new campaign, lines/bookings and creatives.

Campaign screen

When you log into Adhese using the MCB interface, the first thing you will see is the Campaigns screen:

mcb_campaign_screen.png

The sidebar menu on the left contains several buttons. From top to bottom:
Home: Shown here with the Adhese logo, this button will return you to the campaign overview screen
- +: Button to create a new campaign
- Campaigns: Shows the campaign overview screen
Review Creatives: The Review Creatives screen shows all creatives awaiting approval and all creatives that have been reviewed. The Review Creatives screen is available to everyone, but only people with the appropriate permissions can approve or reject creatives
Review Campaign Offers: Here is where you can review and approve campaign offers and drafts. The Review Campaign Offers screen is available to everyone, but only people with the appropriate permissions can approve or reject offers
Documentation: View MCB documentation
- Sign Out: Log out of the current session

The Campaigns screen lists campaigns and several columns of information about those campaigns. The columns can be customised, and columns can be selected and deselected:

campaign_columns.png

Columns with names can be sorted alphabetically. Columns with numbers can be sorted from smallest to largest or vice versa: 

column_sorting.png
On the left, you can see the status of the campaigns:

campaign_status.png
A campaign can have several statuses, depending on the type of campaign:
Draft: Guaranteed campaign that has not yet been approved
- Completed: Campaign has finished running
Incomplete: Auction Campaign doesn't have any bookings or creatives
- Scheduled: Campaign is set to start in the future
Started: Campaign has started and is running

To the left of the campaign status, there are three dots. Here you can click through to edit existing campaigns:

edit_campaign.png

The icons to the right of the campaign status indicate the type of campaign:

campaign_type.png
A shield indicates a guaranteed campaign, and a hammer indicates an auction campaign. We'll review the differences between these campaigns in the next chapter.

Filters in the campaign screen

You can filter campaigns in the campaign screen in several ways. We'll start with the advertiser filter:

advertiser_filter.png
On the top right, you can select the advertiser which's campaigns you exclusively want to see. On the bottom, you can select Show all advertisers to undo preview selections.

Next to the advertiser filter you can select campaigns based on date:

select_date.png
All campaigns running sometime during the selected period will be shown. You can also select preset periods for filtering campaigns:

select_date_preset.png
At the top left you can filter based on campaign type, debtor or brand:

campaign_type_filter.png

debtor_filter.png

brands_filter.png

On the top left, you can find a search bar where you can search on campaign name:

campaign_searchbar.png

Creating campaigns

To create a campaign, click on the symbol on the sidebar or the + symbol next to the search bar:

create_a_campaign.png
When you click on the create a campaign buttom you get two options for creating a new campaign: auction and guaranteed.

create_campaign_screen.png

Depending on the option selected, you will see different fields that need to be filled in.

create_campaign_auction.png

create_campaign_guaranteed.png
Both campaign types need to have an Advertiser, Debtor and Brand filled in. Both campaigns also need a campaign name.
Auction campaigns need to have a budget filled in, while guaranteed campaigns do not.
For auction campaigns, you can set a campaign wide delivery limit:

delivery_limit.png
The delivery limit can be set either daily or hourly.

Creating bookings/line items

When you created the campaign, you will arrive at the booking screen. Depending on your account, this will either be called the Bookings or the Line Items screen:

bookings_screen.png
Here, you can either create a new booking by clicking on Add booking or on the symbol:

new_booking.png

In the New booking screen, you fill out the details of the new booking. These being name, date, placement (position or channel), delivery limit if desired and budget.

Note that your Bid CPM needs to be equal to or higher than the floor price of the selected position, as indicated in the placement. You will not be able to save the booking otherwise.

filled_in_booking.png

After selecting a placement, you will be able to select one or multiple audiences to target delivery to

When your booking has the required settings, you can click Save booking in the bottom right. You will return to the bookings screen

booking_screen_onebooking.png
Here you have an overview of all the bookings you created. You can create additional bookings via the symbol:

booking_screen_filledin.png
When you are ready with bookings, you can click on the Creatives tab to the right of Bookings to add creatives to our campaign.

Create creatives

When you click on the Creatives tab, you will end up at the creatives screen:

creatives_screen.png

You can add a creative by clicking either on Add creative or on the sign. In the next step you will be able to select the creative type, fill out the details and traffic the creative with a booking: 

create_creative.png

The fields you need to fill in are determined by the advar template selected:

creative_filledincompletely.png

traffic_creatives.png

If you choose to preview the creative via Show preview you will be asked to save the creative first.creative_saveandpreview.png

Once everything is filled in, you can click the Save & Submit button or click on the arrow next to it to click Save if you want to submit the creatives for approval at a later date.

creative_submitted.png

When you create creatives, they will be listed in the Creatives tab:

creativesscreen_filledin.png