Creating and managing campaigns in MCB

This page will take you through the process of creating a campaign from A to Z. We'll start with the basic layout and options of the MCB interface before moving on to creating a new campaign, lines/bookings and creatives.

Campaign screen

When you log into Adhese using the MCB interface, the first thing you will see is the Campaigns screen:

The sidebar menu on the left contains several buttons. From top to bottom:
- Home: Shown here with the Adhese logo, this button will return you to the campaign overview screen
- +: Button to create a new campaign
- Campaigns: Shows the campaign overview screen
- Review Creatives: The Review Creatives screen shows all creatives awaiting approval and all creatives that have been reviewed. The Review Creatives screen is available to everyone, but only people with the appropriate permissions can approve or reject creatives
- Review Campaign Offers: Here is where you can review and approve campaign offers and drafts. The Review Campaign Offers screen is available to everyone, but only people with the appropriate permissions can approve or reject offers
- Documentation: View MCB documentation
- Sign Out: Log out of the current session

The Campaigns screen lists campaigns and several columns of information about those campaigns. The columns can be customised, and columns can be selected and deselected:

Columns with names can be sorted alphabetically. Columns with numbers can be sorted from smallest to largest or vice versa: 

On the left, you can see the status of the campaigns:

A campaign can have several statuses, depending on the type of campaign:
- Draft: Guaranteed campaign that has not yet been approved
- Completed: Campaign has finished running
- Incomplete: Auction Campaign doesn't have any bookings or creatives
- Scheduled: Campaign is set to start in the future
- Started: The Campaign has started and is running

To the left of the campaign status, there are three dots. Here you can click through to edit existing campaigns:

The icons to the right of the campaign status indicate the type of campaign:

A shield indicates a guaranteed campaign, and a hammer indicates an auction campaign. We'In the next chapter, we'll review the differences between these campaigns in the next chapter.campaigns.

Filters in the campaign screen

YouThere canare several ways to filter campaigns in the campaign screenscreen. in several ways. We'llLet's start with the advertiser filter:

OnAt the top right, you can select the advertiser which'swhose campaigns you exclusively want to see.see Onexclusively. At the bottom, you can select Show all advertisers to undo previewprevious selections.

Next toAlongside the advertiser filterfilter, you can also select campaigns based onby date:

All campaigns running sometime during the selected period will be shown. You can also select preset periods for filtering campaigns:

At the top left you can filter based on campaign type, debtor or brand:

On the top left, you can find a search bar where you can search on campaign name:

Creating campaigns

To create a campaign, click on the + symbol on the sidebar or the + symbol next to the search bar:

When you click on the create a campaign buttom you get two options for creating a new campaign: auction and guaranteed.

Depending on the option selected, you will see different fields that need to be filled in.

Both campaign types need to have an Advertiser, Debtor and Brand filled in. Both campaigns also need a campaign name.
Auction campaigns need to have a budget filled in, while guaranteed campaigns do not.
For auction campaigns, you can set a campaign wide delivery limit:

The delivery limit can be set either daily or hourly.

Creating bookings/line items

When you created the campaign, you will arrive at the booking screen. Depending on your account, this will either be called the Bookings or the Line Items screen:

Here, you can either create a new booking by clicking on Add booking or on the + symbol:

In the New booking screen, you fill out the details of the new booking. These being name, date, placement (position or channel), delivery limit if desired and budget.

Note that your Bid CPM needs to be equal to or higher than the floor price of the selected position, as indicated in the placement. You will not be able to save the booking otherwise.

After selecting a placement, you will be able to select one or multiple audiences to target delivery to

When your booking has the required settings, you can click Save booking in the bottom right. You will return to the bookings screen

Here you have an overview of all the bookings you created. You can create additional bookings via the + symbol:

When you are ready with bookings, you can click on the Creatives tab to the right of Bookings to add creatives to our campaign.

Create creatives

When you click on the Creatives tab, you will end up at the creatives screen:

You can add a creative by clicking either on Add creative or on the + sign. In the next step you will be able to select the creative type, fill out the details and traffic the creative with a booking: 

The fields you need to fill in are determined by the advar template selected:

In the Link to booking(s) dropdown you can choose to which bookings you want to traffic the creative to.

If you choose to preview the creative via Show preview you will be asked to save the creative first.

Once everything is filled in, you can click the Save & Submit button or click on the arrow next to it to click Save if you want to submit the creatives for approval at a later date.

When you create creatives, they will be listed in the Creatives tab: