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Creating and managing campaigns in MCB

This page will take you through the process of creating a campaign from A to Z. We'll start with the basic layout and options of the MCB interface before moving on to creating a new campaign, lines/bookings and creatives.

Campaign screen

When you log into Adhese using the MCB interface, the first thing you will see is the Campaigns screen:

mcb_campaign_screen.png

The sidebar menu on the left contains several buttons. From top to bottom:
Home: Shown here with the Adhese logo, this button will return you to the campaign overview screen
- +: Button to create a new campaign
- Campaigns: Shows the campaign overview screen
Review Creatives: The Review Creatives screen shows all creatives awaiting approval and all creatives that have been reviewed. The Review Creatives screen is available to everyone, but only people with the appropriate permissions can approve or reject creatives
Review Campaign Offers: Here is where you can review and approve campaign offers and drafts. The Review Campaign Offers screen is available to everyone, but only people with the appropriate permissions can approve or reject offers
Documentation: View MCB documentation
- Sign Out: Log out of the current session

The Campaigns screen lists campaigns and several columns of information about those campaigns. The columns can be customised, and columns can be selected and deselected:

campaign_columns.png

Columns with names can be sorted alphabetically. Columns with numbers can be sorted from smallest to largest or vice versa: 

column_sorting.png
On the left, you can see the status of the campaigns:

campaign_status.png
A campaign can have several statuses, depending on the type of campaign:
Draft: Guaranteed campaign that has not yet been approved
- Completed: Campaign has finished running
Incomplete: Auction Campaign doesn't have any bookings or creatives
- Scheduled: Campaign is set to start in the future
Started: The Campaign has started and is running

To the left of the campaign status, there are three dots. Here you can click through to edit existing campaigns:

edit_campaign.png

The icons to the right of the campaign status indicate the type of campaign:

campaign_type.png
A shield indicates a guaranteed campaign, and a hammer indicates an auction campaign. In the next chapter, we'll review the differences between these campaigns.

Filters in the campaign screen

There are several ways to filter campaigns in the campaign screen. Let's start with the advertiser filter:

advertiser_filter.png
At the top right, you can select the advertiser whose campaigns you want to see exclusively. At the bottom, you can select Show all advertisers to undo previous selections.

Alongside the advertiser filter, you can also select campaigns by date:

select_date.png
All campaigns running at any time within the selected period will be displayed. You can also select preset periods to filter campaigns:

select_date_preset.png
At the top left, you can filter by campaign type, debtor or brand:

campaign_type_filter.png

debtor_filter.png

brands_filter.png

The search bar in the top right corner can be used to search by campaign name:

campaign_searchbar.png

Creating campaigns

To create a campaign, click the + symbol on the sidebar or the + symbol next to the search bar:

create_a_campaign.png
When you click on the create a campaign button, you have two options to choose from: Auction or Guaranteed.

create_campaign_screen.png

Depending on the option selected, you will see different fields that need to be completed.

create_campaign_auction.png

create_campaign_guaranteed.png
Both campaign types must have an Advertiser, Debtor and Brand filled in. Both campaigns also require a campaign name.
Auction campaigns must have a budget defined, while guaranteed campaigns do not.
For auction campaigns, you can set a campaign-wide delivery limit:

delivery_limit.png
The delivery limit can be set either daily or hourly.

Creating bookings/line items

Once you have created the campaign, you will be taken to the booking screen. Depending on your account, this will be called either the Bookings or the Line Items screen:

bookings_screen.png
Here you can either create a new booking by clicking on Add booking or on the symbol:

new_booking.png

In the New booking screen, complete the new booking details, including name, date, placement (position or channel), delivery limit (if required) and budget.

Note that your Bid CPM must be equal to or higher than the Floor Price of the selected position, as indicated in the placement. Otherwise, you will not be able to save the booking.

filled_in_booking.png

After selecting a placement, you can select one or multiple audiences for targeted delivery.

If your booking has all the required settings, you can click Save Booking in the bottom right-hand corner. This will take you back to the booking screen.

booking_screen_onebooking.png
Here you have an overview of all the bookings you created. You can create additional bookings by clicking on the symbol:

booking_screen_filledin.png
Once you have completed your bookings, click the Creatives tab to the right of Bookings to add creatives to your campaign.

Creating creatives & trafficking bookings and creatives

Clicking on the Creatives tab will take you to the Creatives screen:

creatives_screen.png

You can add a creative by clicking on Add creative or the + sign. In the next step, you can select the creative type, fill in the details and traffic the creative to a booking:

create_creative.png

The fields you must complete are determined by the advar template selected: 

creative_filledincompletely.png

traffic_creatives.png

If you choose to preview the creative via Show preview, you will be prompted to save it first.creative_saveandpreview.png

Once everything is filled in, you can click the Save & Submit button. Alternatively, you can click the arrow to save the creative but approve it at a later stage.

creative_submitted.png

When you create creatives, they are listed in the Creatives tab:

creativesscreen_filledin.png

When you return to the Campaign screen, you will have an overview of the campaign at a glance.

campaign_approvedcreatives.png

If there is a problem with the bookings or creatives, a warning sign will appear:

campaign_unnaprovedcreatives.png

Clicking on the warning sign will take you to the booking screen, where you can check the approval status of the creative:

creative_approvalstatus.png

Creative approval

To check on the approval of all creatives, you can go to the Review creatives menu on the sidebar:

creatives_review.png

Here you will have an overview of all creatives pending approval. If you have admin rights, you can approve creatives. If not, you can check on the creatives pending approval or on the creatives that have been approved by going to the Reviewed tab on the top right:

reviewed_creatives.png
If you have admin rights, and you want to reject a creative, you will have to fill out a reason for rejecting the creative in the popup that appears after clicking on Schermafdruk van 2025-03-31 15-43-01.png:

reject_creative.png

Guaranteed Campaigns

The guaranteed campaign workflow differs slightly from the auction campaign workflow. While only creatives need to be approved for auction campaigns, guaranteed campaigns themselves need to be submitted for approval. In the booking screen of a guaranteed campaign, you can submit the campaign for approval:

submit_guaranteedcampaign.png

You can check on the status of campaign offers that have been sent for review in the Review Campaign Offers menu in the sidebar:

review_campaignoffers.png
If you have the proper rights, you can approve a campaign from this menu or from the Bookings tab in the campaign in question. Otherwise you can only view the campaigns that have yet to be reviewed and the campaigns that have been reviewed:

approve_guaranteedcampaign.png