Miscellaneous

System-wide over-delivery

An over-delivery percentage can be configured. For instance, if set at 2%, each campaign will deliver 2% more than the initially booked volume of impressions. An over-delivery percentage is applied to prevent minimal under-delivery of third-party ads in the event of reporting discrepancies

Don't hesitate to contact support if you want to increase or decrease your system-wide over-delivery percentage.

How to deal with responsive web pages?

The increasing use of various devices such as smartphones, phablets, tablets, and laptops highlights the importance for publishers and advertisers to adopt a responsive strategy.

The design of a responsive website adjusts to the size of the device's browser screen. In contrast, the website's content's readability or interface's usability is not compromised.

The technology of Adhese can deliver the same creative across multiple devices. You only need to determine the display resolution in which the creative dimensions will adequately fit. An ad will only be displayed (and counted as an impression) if the ad request is sent from a device that can guarantee the correct delivery of the ad. So, you don't need to create a booking or upload a creative for each different kind of device, manufacturer or browser you'd like to target. However, advertisers can still deliver an optimised creative for each device they want to target separately.