Miscellaneous

Campaign targeting

Targeting makes it possible to optimise the performance of your campaigns by tailoring the delivery to the profile of your audience – where relevancy is key. During the implementation process of your Adhese account, you will need to consider which variables or parameters you would like to use for targeting purposes. You can add additional parameters to your account at any time.

A request can have targeting parameters at three different levels:

1. as a parameter in the request itself,
2. as a value in the cookie, or
3. as a value at the server (identification will happen through a unique key or session).

A request can combine the above three methods.

See Targeting for the different targeting techniques.

Remember that the unique identification of visitors and the storage of personal and other data are subject to national, European and international legislation. It is the exclusive responsibility of the publisher to comply with the law and adequately inform the user of his rights. Adhese can help and advise publishers here. More on user privacy is available in [the GDPR section](https://documentation.adhese.org/books/privacy-consent/page/user-privacy-and-gdpr) of the documentation.

System-wide over-delivery

An over-delivery percentage can be configured. For instance, if set at 2%, each campaign will deliver 2% more than the initially booked volume of impressions. An over-delivery percentage is applied to prevent minimal under-delivery of third-party ads in the event of reporting discrepancies

Don't hesitate to contact support if you want to increase or decrease your system-wide over-delivery percentage.

How to deal with responsive web pages?

The increasing use of various devices such as smartphones, phablets, tablets, and laptops highlights the importance for publishers and advertisers to adopt a responsive strategy.

The design of a responsive website adjusts to the size of the device's browser screen. In contrast, the website's content's readability or interface's usability is not compromised.

The technology of Adhese can deliver the same creative across multiple devices. You only need to determine the display resolution in which the creative dimensions will adequately fit. An ad will only be displayed (and counted as an impression) if the ad request is sent from a device that can guarantee the correct delivery of the ad. So, you don't need to create a booking or upload a creative for each different kind of device, manufacturer or browser you'd like to target. However, advertisers can still deliver an optimised creative for each device they want to target separately.