User agent targeting

UA Targeting is a custom feature, please contact support if you are interested in implementing one or more user agent targeting variables.

UA Targeting in older accounts will still be called Brand targeting.

User agent targeting enables you to target your audience by technical aspects, for example:

• Internet service provider, such as Telenet, Proximus, VodafoneZiggo or KPN;
• Browser, like Chrome, Safari, or Firefox;
• Brands like Apple or Samsung;
• Device, for example, a tablet, smartphone, or desktop;
• Operating system, for instance, iOS, Android, Windows, Linux or macOS.

You can use UA Targeting to focus ad delivery on specific device types (when this information is available). For example, if you wish to only deliver on computers and tablets, but not on smartphones, tick the Device - Desktop and Device - Tablet boxes, but do not tick the Device - Phone box. See the screenshot below.