First domain setups & Adblockers
Ad blockers are browser plugins that prevent specificwebsites requestsfrom basedrequesting or loading ads. Depending on ahow regularthey expression. As a result, the plugin blocks the browser from executing the requests which meanswork Adhese won'twill not be able to delivery ads, display ads or measuretrack ad impressions.
ToAd blockers can work in different ways:
- Ad requests are filtered out by blocking domains linked to known adservers.
- Ad requests are filtered out by blocking all requests that contain certain keywords. For example sub domains or paths that contain the word 'ads':
ads.yourpublication.be
orwww.yourpublication.be/ads
- HTML elements that contain specific ID or CLASS values are set invisible by adding extra CSS
There are a couple of things you can do to minimise the impact of ad blockers,blockers:
- Adhese can be implemented as a first domain solution. A subdomain, for
example,example
, or a path likeads.content1.yourpublication.bewww.yourpublication.be/
, is then set as an alias of the Adhese servers. It is more challenging for an ad blocker to block the correct URLs without interfering with the proper and smooth functioning of a website.adscontent1 - Don't
adblockersusefilteradoutrelatedrequestskeywordsbywhensimplysettingblockingupeverynewdomain(sub)domains or paths. - Obfuscate HTML /
pathCSSthatclassescontainsand"ad(s)".ID's
Some
InSetting addition,up thea first domain solution will require work on your and our end. Contact Adhese applicationsupport canfor runmore onquestions theor publisher'sto server.get Thisthis willprocess prevent ad blockers from blocking the application as it will be considered a property of the publisher.started.