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Macros for templates and Advar templates

When working with advar templates & advar creatives, you need to use the 2ND (and higher) macros when adding macros related to uploaded creative files. Examples are <ADHESE_EXT_2ND>, <ADHESE_SWF_SRC_2ND>

If you encounter invalid JSON responses (e.g., quotes in the campaign name), use the URI-encoded versions of the macros.

Macro URIENCODED Description
<ADHESE_ADSPACE_COMMENT> <ADHESE_ADSPACE_COMMENT_URIENCODED> The comment of the booking.
<ADHESE_ADSPACE_END>   The end date of a booking.
<ADHESE_ADSPACE_ID>   The unique ID of the booking.
<ADHESE_ADSPACE_KEY> <ADHESE_ADSPACE_KEY_URIENCODED> The external reference or key of a booking.
<ADHESE_ADSPACE_START>   The start date of a booking.
<ADHESE_ADVERTISER_ID>   The ID of the selected Advertiser company
<ADHESE_ALT_TEXT> <ADHESE_ALT_TEXT_URIENCODED> The content of the alt text field.
<ADHESE_BODY> <ADHESE_BODY_URIENCODED> The body of the creative (if available).
<ADHESE_CLICK_TAG> <ADHESE_CLICK_TAG_URIENCODED> The click tag of a creative (including URL).
<ADHESE_CONFIGURABLE_TRACKER_URL> <ADHESE_CONFIGURABLE_TRACKER_URL_URIENCODED> If configured, the tracking URL that has been configured in the configuration.
<ADHESE_CREATIVE_ID>   The unique ID of the link between the booking and the creative.
<ADHESE_CREATIVE_NAME> <ADHESE_CREATIVE_NAME_URIENCODED> The name of the creative.
<ADHESE_DELIVERY_MULTIPLES> <ADHESE_DELIVERY_MULTIPLES_URIENCODED> The delivery multiples value of the booking.
<ADHESE_DELIVERY_MULTIPLES_GROUP_ID> <ADHESE_DELIVERY_MULTIPLES_GROUP_ID_URIENCODED> The group ID for the delivery multiples, if needed.
<ADHESE_DURATION>, <ADHESE_DURATION_2ND>, <ADHESE_DURATION_3RD>, <ADHESE_DURATION_4TH>, <ADHESE_DURATION_5TH>, <ADHESE_DURATION_6TH>   The duration of the uploaded video files in seconds.
<ADHESE_DURATION_MS>, <ADHESE_DURATION_MS_2ND>, <ADHESE_DURATION_MS_3RD>, <ADHESE_DURATION_MS_4TH>, <ADHESE_DURATION_MS_5TH>, <ADHESE_DURATION_MS_6TH>
The duration of the uploaded video files in milliseconds.
<ADHESE_EXT>, <ADHESE_EXT_2ND>, <ADHESE_EXT_3RD>, <ADHESE_EXT_4TH>, <ADHESE_EXT_5TH>, <ADHESE_EXT_6TH> <ADHESE_EXT_URIENCODED>, <ADHESE_EXT_2ND_URIENCODED>, <ADHESE_EXT_3RD_URIENCODED>, <ADHESE_EXT_4TH_URIENCODED>, <ADHESE_EXT_5TH_URIENCODED>, <ADHESE_EXT_6TH_URIENCODED> The file extension of each uploaded file.
<ADHESE_EXTRA_FIELD_1> <ADHESE_EXTRA_FIELD_1_URIENCODED> The content of the extra field 1.
<ADHESE_EXTRA_FIELD_2> <ADHESE_EXTRA_FIELD_2_URIENCODED> The content of the extra field 2.
<ADHESE_FORMAT> <ADHESE_FORMAT_URIENCODED> The format of the booking.
<ADHESE_HEIGHT_LARGE_3RD>, <ADHESE_WIDTH_LARGE_3RD>   The dimensions of the third file that is uploaded.
<ADHESE_HEIGHT_LARGE_4TH>, <ADHESE_WIDTH_LARGE_4TH>   The dimensions of the fourth file that is uploaded.
<ADHESE_HEIGHT_LARGE_5TH>, <ADHESE_WIDTH_LARGE_5TH>   The dimensions of the fifth file that is uploaded.
<ADHESE_HEIGHT_LARGE_6TH>, <ADHESE_WIDTH_LARGE_6TH>   The dimensions of the sixth file that is uploaded.
<ADHESE_LIB_ID>   The unique ID of a creative in Adhese. This ID can be used to make JavaScript functions unique.
<ADHESE_ORDER_ID>    
<ADHESE_ORDER_NAME> <ADHESE_ORDER_NAME_URIENCODED> The name of the campaign.
<ADHESE_ORDER_PRIORITY> <ADHESE_ORDER_PRIORITY_URIENCODED>  
<ADHESE_POOL_PATH> <ADHESE_POOL_PATH_URIENCODED> The location of where the ad is located on the server.
<ADHESE_POSITION> <ADHESE_POSITION_URIENCODED> The position of the booking.
<ADHESE_PRIORITY> <ADHESE_PRIORITY_URIENCODED> The priority of the campaign.
<ADHESE_SHARE> <ADHESE_SHARE_URIENCODED> Deprecated.
<ADHESE_SWF_SRC>, <ADHESE_SWF_SRC_2ND>, <ADHESE_SWF_SRC_3RD>, <ADHESE_SWF_SRC_4TH>, <ADHESE_SWF_SRC_5TH>, <ADHESE_SWF_SRC_6TH> <ADHESE_SWF_SRC_URIENCODED>, <ADHESE_SWF_SRC_2ND_URIENCODED>, <ADHESE_SWF_SRC_3RD_URIENCODED>, <ADHESE_SWF_SRC_4TH_URIENCODED>, <ADHESE_SWF_SRC_5TH_URIENCODED>, <ADHESE_SWF_SRC_6TH_URIENCODED> The target URLs of the uploaded files, will be empty in case not uploaded.
<ADHESE_TAG> <ADHESE_TAG_URIENCODED> The complete HTML code of an ad: object/embed code in case of a .swf file, JavaScript in case of third-party code, or img link tags in case of a static image.
<ADHESE_TEMPLATE_CODE> <ADHESE_TEMPLATE_CODE_URIENCODED> The code of the template for the position of the booking.
<ADHESE_TEMPLATE_CODE_EXPORT> <ADHESE_TEMPLATE_CODE_EXPORT_URIENCODED> The export code of the template of the creative.
<ADHESE_TRACKING_URL> <ADHESE_TRACKING_URL_URIENCODED> The URL for tracking 3rd party impressions.
<ADHESE_URL> <ADHESE_URL_URIENCODED> The target URL or landing page of the ad, as determined by the user.
<ADHESE_IMPRESSION_TRACKING_URL> <ADHESE_IMPRESSION_TRACKING_URL_URIENCODED> The URL to count trackable impressions
<ADHESE_VIEWABLE_TRACKING_URL> <ADHESE_VIEWABLE_TRACKING_URL_URIENCODED> The URL to count viewable impressions.
<ADHESE_WIDTH>, <ADHESE_HEIGHT>   The dimensions of the first uploaded file.
<ADHESE_WIDTH_LARGE>,<ADHESE_HEIGHT_LARGE>   The dimensions of the second file that is uploaded.

Macros in Advar fields

If you want to fill in a macro in a field of an Advar template during creative creation, i.e.
pool-demo.adhese.com?bg_sourceid=<ADHESE_LIB_ID> to be filled in a Landing Page field, you need to allow the macro to be replaced within the Advar template itself.

For example:

{
            "default": "<ADHESE_LIB_ID>",
            "doc": "replacementtest",
            "label": "NA",
            "type": "singleLineText",
            "key": "<recu-open_ADHESE_LIB_ID>"
}

Where <recu-open_[MACRO]> allows the macro to be replaced in the Advar field.

For the macro replacement to work, the account configuration needs to be changed. Please contact Support when you want to make use of this feature.

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