Auto Delivery Limits

To see the current Delivery Limit, fill in a to reach impressions value in the booking. Otherwise the actual Delivery Limit for the booking will not be displayed.

When Auto is selected as the delivery method, an option will be visible called Auto delivery limits:

If you select this option, you will see that the option to set a Delivery limit is greyed out and deactivated.:

Auto Delivery Limits is a smarter delivery limit system. Rather than imposing a fixed daily or hourly cap, it regularly recalculates the limit to ensure that bookings are delivered in line with their chosen pacing option, helping them to reach their set goal. If a booking falls behind its goal, the limit increases; if it is delivered too quickly, the limit decreases. In effect, it eliminates peaks in delivery while keeping the set booking goals in mind.