Auto Delivery Limits

To see the current delivery limit, fill in a to reach impressions value in the booking. Otherwise, the actual delivery limit for the booking will not be displayed.

When Auto is selected as the delivery method, the Auto delivery limits will be visible.

Selecting this option will grey out and deactivate the option to set a Delivery limit :

Auto Delivery Limits is a smarter delivery limit system. Rather than imposing a fixed daily or hourly cap, it recalculates the limit regularly to ensure bookings are delivered in line with the chosen pacing option, helping to ensure the set goal is reached. If a booking falls behind its target, the limit increases; if it is being delivered too quickly, the limit decreases. In effect, it eliminates delivery peaks while maintaining the set booking goals.

The calculation of the Auto delivery limit is done on a daily basis.