Auto Delivery Limits

To see the current delivery limit, fill in a to reach impressions value in the booking. OtherwiseOtherwise, the actual delivery limit for the booking will not be displayed.

When Auto is selected as the delivery method, an option will be visible calledthe Auto delivery limits :will be visible.

If you selectSelecting this option, youoption will seegrey thatout and deactivate the option to set a Delivery limit  is greyed out and deactivated.:

Auto Delivery Limits is a smarter delivery limit system. Rather than imposing a fixed daily or hourly cap, it regularly recalculates the limit regularly to ensure that bookings are delivered in line with theirthe chosen pacing option, helping them to reachensure theirthe set goal.goal is reached. If a booking falls behind its goal,target, the limit increases; if it is being delivered too quickly, the limit decreases. In effect, it eliminates delivery peaks in delivery while keepingmaintaining the set booking goalsgoals.

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The mind.calculation of the Auto delivery limit is done on a daily basis.