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Instream & outstream

Video

The adbiggest serving

difference

between

Videoinstream and outstream video ads is the placement. Instream video ads are placed within an existing video player that already contains a content providesvideo, manywhile advertisingoutstream opportunities.video Thereads isare placed in a distinctionstandalone betweenplayer linearwhich andgets non-linearembedded videoin advertising.a page similar to a display banner.

    Outstream

  • Instream

    Video advertising overview - Click to see larger image

    Linear

    Linear video ads (are played before, between or in-streamafter the playback of video ads)content. Linear video advertising is known to interrupt the playback of a video clip, with the linear ad taking over the full video experience for a period of time. There are shownthree before,distinct after,formats orof inlinear video advertising:

    • Pre-roll ads play before the middlestart of the video clip.playback;

    • Mid-roll ads play during the playback of the video clip;

    • Post-roll ads play after the end of the video playback.

    Non-linear

    Non-linear video ads (ordo overlays)not aredisrupt shownthe parallelplayback toof a video; they run alongside the video fragmentcontent and are typically text or static images.

You can also choose to advertise outsidewithin the video player (for example,a anbrief autoplayperiod of time or after the ad is clicked away. The original video content remains visible throughout the duration of the non-linear video ad, which is displayed in a portion of the video player. Non-linear video ads are typically displayed in the bottom area of a video player.

An overlay ad is a banner ad delivered over the video content at the bottom of the video player. The ad uses text, graphics, or video overlays to convey the message of the advertiser.

Companion ads

To enhance the campaign's visibility, a linear or non-linear video ad withincan be paired with a contentcompanion articlead orthat ais brandedin tune with the original video player)ad. andA enhance the advertiser's visibility.

Please refer to Video advertising for a complete overview of video advertising formats.

VAST

If a publisher wishes to serve ads to video players, it must develop distinct videocompanion ad tagsis basedserved on each video player's technology. The IAB has created a standard for video advertising, VAST, which allows for scalable delivery of ads to video players from different vendors.

VAST enables ad servers to utilise a single ad response format, independent ofoutside the video player's technology.environment. TheAny display advertising format can be coupled.

An example of a companion ad is a branded player. A branded player consists of an outer layer or skin that is wrapped around the video player must be capable of requesting and parsing XML documents. Therefore, by utilising XML, VAST serves as a universal solution for video ad serving, comparable to HTML for browser-based ad serving.player.

Since the initial release of VAST, online video technology has advanced, enabling more sophisticated possibilities for online video advertising. To support this evolution, VAST has been enhanced with additional features and functionality. VAST 4.0 represents the current industry standard.

Adhese fully supports VAST: we are compliant with VAST 2.0, 3.0, and 4.0 and can help you adopt its guidelines.

 

 

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