Prebid
Prebid is a free and fully open source header bidding solution available to any publisher, dedicated to header bidding in the ad tech industry.
Header bidding allows publishers to create a short delay in ad serving to obtain bids from multiple demand partners before deciding on which ad to display, enabling competitive pricing and higher revenue.
More information on Prebid | Prebid.js Bidder on prebid.org | Prebid Server Bidder on prebid.org
How do Adhese and prebid work together
Adhese participates in Prebid as a bidder with both a Prebid.js adapter and a Prebid Server adapter, supporting both client-side and server-side header bidding implementations.
Once connected you can use the Adhese adserver to run your own campaigns, connect to other Adhese instances or connect to Adhese Gateway, our own header bidding solution.
Bid Configuration Params
Pbjs param name | Scope | Description | Example | Type |
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| required | Adhese account name |
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| required | Adhese location URL |
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| required | Adhese format code TAG |
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| optional | (PBJS only) Custom target data |
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| optional | (PBS only) Custom target data |
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