Advanced Targeting
Advanced Targeting is a feature that needs tomust be activatedenabled and requires additional setup. Please contact Support if you would like to make use of this feature.
Targets that fall under advanced targeting do not composecontain forecast datadata. andThey are best used in combination with SOV delivery.
Introduction
Advanced targeting allows admins of anthe Adhese instance admins to create complex targeting rules and save thosethem with a label. Sales and operationsOperations can chooseselect these targets from a list whilewhen booking a campaign.
Creating and Editing
To manage advancedAdvanced targetingTargeting in Adhese, click on the AdvanceAdvanced targetingTargeting link in the administrationAdministration screen. The following screen becomeswill visible:appear:
The screen is divided into two parts:
-
addAdd new advanced target -
advancedAdvanced target table
Click Add new advanced target if you want to add a new one. To add a new target, fill inenter a label, give it a value and hitclick the Add advancedAdvanced targetTarget button. The code has tomust be unique to be accepted byfor the application.application to accept it.
The Advanced targetsTargets table lists the created advanced targets.targets that have been created.
Creating a new Targeting Expression
Targeting expressions contain target identifiers and functions. The identifiers allow you to tell the system which targettargets you want to check, modify, etc…etc.… With the functions, you can express what you want to do with the values.
WithBy ‘'target values’values' we mean the incoming values of an ad request, independentregardless of how they were injected ininto the request. SoSo, this could be a value sent by the browser or app, or a segment picked up by a server-side mappingmapping, or a combination of both.
Defining which targets to use
Targets are referred to by their two-letter prefix code: “dt”, “co”, etc... just like in the POST body of an ad request. The exact values available for your Adhese instance shouldcan be found in the documentation of your account.
The values of each target are always considered to be multi-valued,valued. theirTheir type is List<String>, a list of alphanumericalalphanumeric characters.
If you know that a target is single-valued (as can be set in the ‘definitions’'definitions' of your instance), you can use last() to turnchange the type intoto String (or Void if an empty list).
Functions to express what to do with a target value
Each function acts on the values sent in by the request and is identified by the given 2-character target 2-char code. For example, given a request like the one below and using the target code ‘sg’'sg', which is often used for ‘segments’'segments':
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgfamily;sports/ag45/dtdesktop/II456d676e8d6878s687/
We can identify the target by its 2-two-letter codecode, ‘sgsg,’ and see two values: ‘family’ and 'sports'.
List of all functions
1. Check the presence of the target
defined(target_code)Checks if a target is present, even if it has an empty string value.
Example
defined(sg)will match the following requests
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sg/ag45/dtdesktop/II456d676e8d6878s687/
but not match this one
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/ag45/dtdesktop/II456d676e8d6878s687/
2. Count number of target values
size(target_code)Counts the number of values for a given target code.
Example
size(sg) > 1will match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgfamily/ag45/sggourmet/dtdesktop/II456d676e8d6878s687/
but will not match this one
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgfamily/ag45/dtdesktop/II456d676e8d6878s687/
3. Check the presence of value
target_code intersects {'value'}Returns true if ‘value’ is part of the values for the given target_code
Example
sg intersects {'sports'}will match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgsports/ag45/sggourmet/dtdesktop/II456d676e8d6878s687/
but will not match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgfamily/ag45/dtdesktop/II456d676e8d6878s687/
4. Logical operators
(condition1 && condition2) || (condition3 && condition4)&& expresses ‘and’,
|| expresses ‘or’,
( ) round brackets can be used for grouping expressions
Example
sg intersects {'family'} || (sg intersects {'sports'} && dt intersects {'desktop'})will match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgsports/ag45/sggourmet/dtdesktop/II456d676e8d6878s687/
but will not match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgsports/ag45/dtmobile/II456d676e8d6878s687/
5. Numerical comparison operators
atoi(last(target_code)) operator integer Compares the value of a target_code (converted from a string to an integer) with a fixed integer.
Available operators
-
< : less
thenthan -
<= : less
thenthan or equal -
> : greater
thenthan -
>= : greater
thenthan or equal -
<> : not equal
-
= : equal
Example
atoi(last(ag)) > 35 && atoi(last(ag)) <= 65will match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgsports/ag65/sggourmet/dtdesktop/II456d676e8d6878s687/
but will not match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgsports/ag25/dtmobile/II456d676e8d6878s687/
6. Decode urls and split
last(split(decode64(last(target_code))),'/') = stringConverts the last value of the given target_code from base64 encoded to a string, splits it by slash and compares the last item with a string
Example
last(split(decode64(last(br)),'/')) = 'index.html'will match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgsports/sgsport/ag25/dtmobile/II456d676e8d6878s687/rfL2Zvby9iYXIvaW5kZXguaHRtbA==/
but will not match
https://ads-myadheseinstance.adhese.com/json/sl123/tlall/sgsports/sgsport/ag25/dtmobile/II456d676e8d6878s687/rfL2Zvby9iYXIvb3ZlcnZpZXc=/