Positions
All necessary elements of a position, namely the publication, location and format, are available now. In the simplified diagram of the inventory’s structure, we have inserted a subset of the newly created publications, locations and formats:
Create a position
Create a new position
To create a new position for each desired combination of a format and location of a publication:
- Click Admin in the left navigation menu. This opens the Administration screen.
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Click Positions. The Positions screen opens:
For more information about the Positions screen, refer to Positions. - Click the Create a position button. This opens the Create a new position screen.
- Choose a location from the Location drop-down.
- Choose a format from the Format drop-down.
- (Optional) Enter a name for the position in the Name field.
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If you wish to serve, for example, a leaderboard banner ad in the header and the footer of the homepage, you have two identical formats but at a different position.
To differentiate between positions, enter an integer number and/or string of characters in the URL field for each subsequent position. - (Optional) In the Preview URL field, enter a URL for live previewing a creative. Instead of linking the preview URL to a publication, you can select a specific page where this position will appear.
- (Optional) Enter a comment in the Comment field.
- Skip the next property (Server) as it is of no significance anymore.
- Select a position type from the Position type drop-down. Refer to Position types for a more detailed explanation of this concept.
- Click the Save button beneath the form to save your new position.
Edit a position
To edit a position:
- Go to the Administration screen. Click Admin in the left navigation menu.
- Click Positions.
- In the list of positions, click the name of the position or click the edit icon
- Change any of the position’s details.
- Click Save.
Copy a position
Copying a position is a simple method of creating a new position with similar properties to an existing one. To copy a position:
- Go to the Administration screen. Click Admin in the left navigation menu.
- Click Positions.
- Click the copy icon
- Change any of the position’s details.
- Click Save.
Delete a position
To delete a position:
- Go to the Administration screen. Click Admin in the left navigation menu.
- Click Positions.
- In the list of positions, click the publisher's name or click the trash can icon for the position you want to delete.
- Click the Yes, remove this position button to confirm.
If a position has delivered impressions in the past and is deleted, it will be set to inactive.
Reports stay available after the removal of a position.
Position types
Position types add additional functionality to a position. Their main purpose is to define the MIME type of the response and the possible templates wrapped around the output.
A MIME type or Internet Media Type is used to ensure that the receiver correctly interprets the resource. A MIME type indicates the type of data contained in a file. Web browsers use MIME types to determine how to display files that are not in HTML format.
Position types are client-specific implementations that are defined in the setup stage.
Create a new position type
To add a position type:
- Click Admin in the left navigation menu. This opens the Administration screen.
- Click Position types, the Position types screen opens:
- Refer to Position types for more information about position types.
- Click the Create a new position type button. The Create a new position type screen opens:
- Enter a name for the position type in the Name field.
- In the Force “Never empty” drop-down, select one of the following:
- Select Yes to ensure that the position always displays an ad. This is particularly useful when a web page would otherwise break if no ad is available.
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Continuous is a specific option for email campaigns. Select Continuous to equate the delivery period of the booking to the delivery period of the email campaign. The booking will show a configurable number of days before and after the start and end date. If you create a booking for this position, you will receive the following notification:
Make sure the request contains the da (date) parameter.
- Select No if none of the above options applies.
- (Optional) Select a template file from the Template file drop-down. Refer to Templates for more information about template files.
- Select an output type (JavaScript, HTML, filename, or XML) from the Output type drop-down.
- (Optional) In the Preview template field, provide a template if a template is necessary to render the preview correctly.
- Click the Save button.
Edit a position type
To edit a position type:
- Go to the Administration screen. Click Admin in the left navigation menu.
- Click Position types.
- In the list of position types, click the name of the position type or click the edit icon
- Change any of the position type’s details.
- Click Save.