Introduction to Adhese for Adops (Campaign Manager - Managed)

This page will take you through the process of creating a campaign in Adhese's Campaign Manager UI from A to Z. We'll start with the basic layout and options of the Campaign Manager interface before moving on to creating a new campaign, bookings and creatives.

Campaign screen

When you log into Adhese using the Campaign Manager interface, the first thing you will see is the Campaigns screen:

The sidebar menu on the left contains several buttons. From top to bottom:
- Home: Shown here with the Adhese logo, this button will return you to the campaign overview screen
- +: Button to create a new campaign
- Campaigns: Shows the campaign overview screen
- Campaign reporting: Shows campaign metrics
- Activities: Shows messages and alerts
- Info: Displays UI version
- Sign Out: Log out of the current session

The Campaigns screen lists campaigns and several columns of information about those campaigns. The columns can be customised, and columns can be selected and deselected:

Columns that can be highlighted can be sorted. Columns with numbers can be sorted from smallest to largest or vice versa: 

On the left, you can see the status of the campaigns:

A campaign can have several statuses, depending on the type of campaign:
- Draft: Guaranteed campaign that has not yet been approved
- Completed: Campaign has finished running
- Incomplete: Campaign doesn't have any bookings or creatives
- Scheduled: Campaign is set to start in the future
- Started: The Campaign has started and is running

To the left of the campaign status, there are three dots. Here you can click through to edit existing campaigns:

The icons to the right of the campaign status indicate the type of campaign:

A shield indicates a guaranteed campaign, a hammer indicates an auction campaign and a handshake indicates a managed campaign. In the managed version of Adhese you'll only create managed campaigns.

Filters in the campaign screen

There are several ways to filter campaigns in the campaign screen. Near the top left you can filter on Type. If you have both managed and self-service you'll see either Managed, Auction or Guaranteed.

Next to that is the Origin filter. Here you can see from which platform the campaign was made or pushed. Options include MCB, Classic, Advendio and more

On the right, you can also select campaigns by date:

All campaigns running at any time within the selected period will be displayed. You can also select preset periods to filter campaigns:

The search bar in the top right corner can be used to search by campaign name:

Creating campaigns

To create a campaign, click the + symbol on the sidebar or the + symbol next to the search bar.

When you click on the create a campaign button, you will land on the Create campaign form.
There are several fields and toggles. From top to bottom:
- Campaign name: This is the only necessary field for creating a campaign.
- External ID (optional): metadata field that can be used to link to for example: CMS systems.
- Reach: either impressions or clicks. Campaign will end when target is reached. Reach is optional and can be set after toggling the option.
- Priority: Here you can set the priority of the campaign. A campaign with a higher priority will take absolute precedence over campaigns with lower priority.
- Delivery limit: You can set a delivery limit in impressions or clicks, daily or hourly. You can add extra limits after clicking on +. You can delete a limit by clicking the waste bin to the left of the limit. The option needs to be toggled before it can be used.
- Budget: You can set a campaign budget. This will act similarly as a to reach goal. If the campaign budget is spent by its bookings, the campaign will stop.
- Internal note: You can leave a note with instructions or important info on the campaign for a colleague.

When you're done with the campaign setup, you can either save the campaign, or save it as an offer or option.
After saving, you'll land on the booking overview screen.

Creating bookings

You can either create a new booking by clicking on Add booking.

There will be several fields and toggles in the booking form, from top to bottom:

• Booking name: required when creating a booking.
• Start/end date and time: Select the date and hours at which the campaign will start and end.
• Active days: Here you can set which days of the week the booking will run. With quick select options for the weekend or weekdays.
• Position: You can select either channels or individual positions. Channels are sorted per format while positions follow a publisher>publication>position format.

• Targets: You can select inclusive (target must be present in request for booking to deliver) or exclusive (target must not be present in request for booking to deliver) targets. You can also upload a CSV file with target IDs in a single column to bulk activate targets. If you whish to use this option, but are unsure how, please contact support.
• Optimise for CPC (Cost per Click): This option gradually shifts the weight of a creative in the case where two or more creatives are trafficked to a single booking. The better performing creative (clicks wise) will be shown more often until its weight is in line with the percentage of clicks it receives. This can increase a booking's CTR (Click-Through Rate).
• User Frequency Cap: This option can limit how often a booking is shown to a contact (unique user) The limit can be set per hour, per day, or for the rest of the bookings' duration.
• Delivery method: Here you can decide how the booking will be delivered. Even, Frontloaded and As fast as possible are options where Adhese calculates delivery based on forecasting, but with differing amounts of delivery occurring in the first and second half of the booking. 
  • Even: 50%/50%
  • Frontloaded: 62,5%/37,5%
  • As fast as possible: 75%/25%
  • SOV (Share of Voice): You assign a fixed amount of inventory to the booking expressed in %. Actual delivery will depend on competing bookings.
  • Rotation: Rotation ensures that competitive bookings with the same priority and delivery method have an equal chance of being delivered.

You can override the Campaign priority on booking level.

If your booking has all the required settings, you can click Save Booking in the bottom right-hand corner. This will take you back to the booking screen.

Here you have an overview of all the bookings you created. You can create additional bookings by clicking on the + symbol:

Once you have completed your bookings, click the Creatives tab to the right of Bookings to add creatives to your campaign.

Creating creatives

Please note that creatives in the Campaign Manager UI can only be uploaded with an Advar template.

Advar templates need to be whitelisted for use in the Campaign Manager UI. If an existing Advar template does not show up, please contact Support.

Clicking on the Creatives tab will take you to the Creatives screen:

You can add a creative by clicking on Add creative  In the next step, you can select the creative type, fill in the details and traffic the creative to a booking:

The fields you must complete are determined by the advar template selected: 

In the Link to booking(s) dropdown, you can select which bookings to traffic the creative to:

If you choose to preview the creative via Show preview, you will be prompted to save it first.

Once everything is filled in, you can click the Save & Submit button.

When you create creatives, they are listed in the Creatives tab:

Reporting

Campaign, booking and creative reporting can be found in the campaign reporting tab:

Here, you are presented with a list of campaigns that you can select to view the report. There is also a set of filters at the top left that you can use to filter out specific campaigns.

A campaign report is generated when a campaign is selected:

From top to bottom, we have:

• The booking filter lets you view the performance of one or multiple bookings
• Campaign metrics can be selected to generate a graph for a specific metric
• The graph is based on the currently selected metric
• Metrics are listed first by campaign totals, then by booking

You can select other metrics to get a graph based on that metric. In this case, clicks:

From the booking selection screen, you can select one or multiple bookings to only get results for those specific bookings.

In addition to the Campaign/booking report, you can select reports based on creatives by clicking on the Creatives tab under the campaign name:

The creatives report is structured similarly to the booking report. You can filter the report based on one or multiple creatives:

As shown above, when multiple creatives are selected, the graphs are split by creative.