Search Results

When the implementation of all the tags is complete (see Adhese setup and implementation), they start measuring and collecting data for each position of the inventory (see Measure). These figures give you an overview of the daily inventory volume available to ...

Privacy settings of a browser Visitors can protect their online privacy through various browser settings. It is now common for browsers to prevent the installation of new cookies and to delete existing cookies. Adhese uses a cookie for data analysis and freque...

Once tags have been deployed (see Adhese Setup and Implementation), they start collecting data immediately. What does Adhese record? Actions and parameters divide the measurement process of Adhese into two categories: An action is 'something that happens'; Th...

Bots are computer programs that can perform human tasks autonomously, such as visiting a webpage. This results in invalid traffic to your website, since these tasks are not performed by humans. Adhese implements bot filtering to prevent invalid bot impressions...

The increasing use of various devices such as smartphones, phablets, tablets, and laptops highlights the importance for publishers and advertisers to adopt a responsive strategy. The design of a responsive website adjusts to the size of the device's browser sc...

The Adhese Gateway lets direct sales compete with real-time bidding (RTB) systems. – optimising revenue from every advertising space in real-time. Before explaining how to enable competition with RTB revenue in the Adhese interface, we will briefly describe t...

Wikan Wikan is a web-based application that is used to modify the configuration of the Adhese Gateway. You can access Wikan at:https://[customer].adhese.org/tools/cubeui/mappings Searching and filtering Click the light grey bar labelled Search to expand ...

Channels are a collection of positions within a publication (e.g. run-of-site) or across your network of publications (e.g. run-of-network). Channels group identical formats across different locations and make it easy to target ads across similar web pages. A...

All necessary elements of a position, namely the publication, location and format, are available now. In the simplified diagram of the inventory’s structure, we have inserted a subset of the newly created publications, locations and formats: Create a position...

A format specifies the requirements, such as file size and dimensions, that a creative must meet to prevent errors when uploading the creative file. A format does not have to be limited to online banner ads; it can also be a native ad or a video ad. All format...

A location is a (sub)section within a publication, such as a home page, the local news or lifestyle section, or the daily newsletter. Create a new location To create a new location: Click Admin in the left navigation menu. This opens the Administration ...

A publisher maintains online publications such as a website, blog, video channel, newsletter, smartphone app, or webshop. Adhese is platform-agnostic: it can support any type of publication. You can filter the Publications screen by publisher and select a publ...

A publisher distributes content across one or more media platforms. Within a company, multiple publishers or sub-publishers can exist. You can filter the Publishers screen by publisher status using the Filter drop-down menu. Determine the number of results to ...

Publishers and publications Publishers A publisher distributes content through one or more media platforms, such as a website or mobile application. Within one company, several publishers and sub-publishers can exist. The Publishers screen displays all publis...

Advanced Targeting is a feature that must be enabled and requires additional setup. Please contact Support if you would like to make use of this feature. Targets that fall under advanced targeting do not contain forecast data. They are best used in combination...

A publisher distributes content through one or more media platforms. Online advertising is often the business model of choice to benefit financially from these platforms. A publisher reserves a certain amount of space for advertising purposes: the inventory*.*...

The user interface of Adhese has several components that make it easy to navigate, search, perform actions, etc. It depends upon the context and the user permissions, what actions you can perform and which elements are visible in the interface. Search bar You ...

You can search for campaigns, bookings and creatives within your Adhese account by two different means: the quick search and the search bar. The quick search is at the top of each Adhese screen, to the right of the Adhese logo. Use the quick search function t...