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What By default, all ad requests to the Adhese ad server use the IP of the device that sends the request for all IP-related logic, such as geo-location targeting.This behaviour makes it impossible to set up user-based location targeting in server-to-server se...

May 2025 Improved campaign data processing We've made behind-the-scenes improvements to our data processing systems to improve performance and reliability. These changes help ensure faster data processing and better overall system stability. While you should...

IAB Specs: OpenRTB API Specification Version 2.5 and OpenRTB Native Ads Specification Final 1.2 OpenRTB Native OpenRTB Native is a part of the OpenRTB specification and focuses on native advertising. Native ads match the form and function of the user experie...

Campaign Manager for Self Service We’re pleased to announce the launch of the Campaign Manager for self-service use, a new platform designed to streamline the collaboration between publishers and advertisers. This release introduces a user-friendly interface...

General improvements for the new Campaign Manager The menu layout now features a collapsible side panel Syntax can now be integrated per account (e.g. locale-specific punctuation use) An external documentation link is now available per account ...

Important rules to keep in mind when working with targets: 1. The code cannot contain any punctuation. The only exceptions allowed are an underscore (_), an ampersand (&) (to add two or more codes in one target), and an exclamation mark (!) (for negative targ...

More functionality for the ADvendio sync We have added the following new features to our ADvendio sync: Targeting: Create targets for ADvendio in Adhese (see documentation) Frequency capping Capturing metadata Improved error messaging  ADvendio is a ...

In the sidebar you see the Activities icon. The icon will show a red dot  when a notification is available in activities. The dot will appear when: A booking created by the user is incomplete, and the booking will start in 2 days or less A creative+b...

Campaign manager: Activities Adhese's Campaign Manager UI has gained a new Activities feature that alerts the user when a booking, creative, or guaranteed campaign submitted by them is rejected or unapproved, and when the campaign is set to start within 2 day...

Campaigns Campaigns are a grouping of bookings and their associated creatives. Create a campaign POST /v1/campaigns Creates a new campaign. Request body - CreateCampaignDto Field Type Required Description name string Yes Display name of the company. advertise...

Campaign Manager: features SKUs can now be added to a creative. These IDs are stored as metadata and can be used to calculate Return on Advertising Spend (ROAS) when linked to company sales data. Campaign Manager: fixes and improvements Consiste...

When you select Auto as the delivery method on the booking screen, the Pacing Options option will appear. These options determine how many impressions of the booking will be delivered during the first half of the delivery period. There are four pacing optio...

To see the current delivery limit, fill in a to reach impressions value in the booking. Otherwise, the actual delivery limit for the booking will not be displayed. When Auto is selected as the delivery method, the Auto delivery limits will be visible. Sele...

---- Campaign Manager: fixes and improvements The following issues have been resolved: Data in the reporting view did not show the data of the end date itself selected in the date picker Budget adjustments did not always update the pr...

This release contains a number of small improvements and bug fixes: General Adhese Improvements Timezone support for daily delivery limits. Until now this feature only worked with UTC timezones. Adhese Classic UI We prevented the flow where a creative that ...

In the manage targets screen, next to the target types and the editable column, there is a tags column with dropdown options: The tags allow you to assign a certain target type to a booking type. Allowing you to restrict target types to certain booking type...

Sponsored Products are ads for products on retail websites. Advertisers pay to have their products displayed in prominent positions on these websites, such as at the top or in the first row, or within embedded search engines. Sponsored products are a form of ...

Features and Improvements Advendio Improvements to the campaign sync between Adhese and Advendio. Campaign manager Improvements to UI components, making the UI more keyboard accessible amongst other changes. Restructured Delivery methods and Deliver...