Table columns in the client reports (Documents tab)
This page describes the table columns of the Adhese client reports from the Documents tab.
Invoice report
The Invoice report contains information about the cost price of a campaign and, if applicable, about the rate card. The Invoice report includes the following figures for each booking:
|
Column name |
Description |
|---|---|
| From | Start date of the booking |
| Till | The end date of the booking |
| Price type | Chosen tariff type, e.g. CPC or CPM |
| Impressions | Number of booked impressions |
| Rate | Tariff of the pricing model of the rate card |
| Value | The financial value of the booking |
| Discount | Applied discount or surplus |
| Total budget | The total financial value of the booking that takes the discount or surplus into account |
| Wave id | The ID of the rate (.xls file only) |
The Invoice report summarises all bookings and includes the total campaign cost price, including VAT.
Campaign report
The Campaign report contains the following figures about the campaign and its bookings:
|
Column name |
Description |
|---|---|
| Booking | Name of the booking |
| From | Start date of the booking |
| Till | The end date of the booking |
| Booked | The to reach volume |
| Contact/Day | The total number of contacts |
| Impressions | The total number of impressions |
| Clicks | The number of clicks |
| Click rate | The click-through rate |
Campaign profiling report (deprecated)
The Campaign profiling report contains campaign performance data for each individual booking and its profile targets. The data is divided by the device type the visitor uses to access the publication: desktop, tablet, or phone.
The Campaign profiling report has been deprecated and will be removed.
The Campaign profiling report contains the following figures for each booking and its profile targets:
|
Column name |
Description |
|---|---|
| Publication | Name of the publication |
| Product | Name of the location |
| Format | Name of the format |
| Creative name | Name of the creative |
| Language | The value of the language targeting variable |
| Country | The value of the country targeting variable |
| Region | The value of the region targeting variable |
| Age | The value of the age targeting variable |
| Gender | The value of the gender targeting variable |
| Sexual orientation | The value of the sexual orientation targeting variable |
| Relationship | The value of the relationship targeting variable |
| Education | The value of the education targeting variable |
| City | The value of the city targeting variable |
| CityGroup | The value of the city group targeting variable |
| Brand | The value of the brand targeting variable |
| Interest | The value of the interest targeting variable |
| Platform | The value of the platform targeting variable, for example, phone, tablet, or desktop |
| Contacts | Total number of contacts or unique visitors |
| Impressions | Total number of impressions |
| Clicks | Total number of clicks |
| From | Start date |
| Till | End date |
Campaign report per position
|
Column name |
Description |
|---|---|
| Booking | The ID of the booking |
| Netto price | |
| Publication | Name of the publication |
| Product | Name of the location |
| Format | Name of the format |
| From | Start date |
| Till | End date |
| Booked | The to reach volume of the booking |
| Contacts/Day | The number of contacts for the position |
| Impressions | The number of impressions for the position |
| Clicks | The number of clicks for the position |
| Click rate | The click-through rate of the position |
| Wave ID | The ID of the wave |
| Publisher | Name of the publisher |
Campaign actions report per position (optional)
|
Column name |
Description |
|---|---|
| Publication | Name of the publication |
| Position Id | The ID of the position |
| Position name | Name of the position |
| Location Name | Name of the location |
| Format Name | Name of the format |
| Booked Position Id | The ID of the booked position |
| Booked Publication | Name of the booked publication |
| Booked Position Name | Name of the booked position |
| Booked Location Name | Name of the booked location |
| Booked Format Name | Name of the booked format |
| Date | The date of the day the events were measured |
| Traffic Id | The ID that denotes the connection between a creative and a booking |
| Creative Id | The ID of the creative |
| Booking Id | The ID of the booking |
| Event |
The type of event: log (request) or track (impression measurement, additional data ). For more information, refer to Impression measurement |
| Action | The (optional) label of the track event |
| Value | The (optional) value of the (optional) label of the track event |
| Impressions | The number of impressions |
| Contacts | The number of contacts or unique visitors |
Video report spreadsheet
Global-View
|
Column Name |
Description |
|---|---|
| Campaign | Name of the campaign |
| Booking | Name of the booking(s) |
| Creative | Name of the creative(s) |
| From | Begin date |
| Till | End date |
| Start | Number of impressions |
| FirstQuartile | Percentage of first quartile views |
| MidPoint | Percentage of midpoint views |
| ThirdQuartile | Percentage of third quartile views |
| Complete | Percentage of completed views |
| Clicks | The number of ad clicks |
Detail view
|
Column Name |
Description |
|---|---|
| Date | All dates in the campaign |
| Creative Id | The ID of the creative |
| Creative | Name of the creative |
| Booking Id | The ID of the booking |
| Booking | Name of the booking |
| Start | Number of started impressions |
| FirstQuartile | Number of impressions first quartile |
| MidPoint | Number of impressions at the midpoint |
| ThirdQuartile | Number of impressions third quartile |
| Complete | Number of impressions complete |
| Clicks | The number of ad clicks |
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