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Introduction to Adhese for adops
Short introduction This documentation covers the following main topics: How would you like to build your inventory? How to create a campaign? How to monitor campaigns? Before diving into the details of using Adhese as an ad server for Publishers and B...
Request API
For integrations where you don't want to use an SDK or other library, we provide the request endpoint so you can build the request URLs yourself. Both GET and POST requests are supported, but there is a slight difference between them. POST endpoint This endp...
Runtime time string replacement and encoding
Adhese contains a number of scripts that can be added to any kind of template and will be interpreted at runtime. This allows you to create complex templates where variables can be transformed or encoded via the adheseScript tags. The scripts are useful for UR...
Table columns in the client reports (Documents tab)
This page describes the table columns of the Adhese client reports from the Documents tab. Invoice report The Invoice report contains information about the cost price of a campaign and, if applicable, about the rate card. The Invoice report includes the follow...
Table columns in the data mining reports
This page describes the table columns of the Adhese data mining reports. Adhese distinguishes between four different types of data mining reports: For more information about the reports, please refer to Datamine. Revenue reports Adhese billing Column name De...
Table columns in the Adhese interface
This page describes the table columns of the different screens within the interface of Adhese. Campaign overview Column name Description Advertiser company (Advertiser) The name of the advertiser Budget The available amount of money Campaign name The name of...
General JSON response structure
The following code block is an extracted example of a JSON object. A list of all available JSON fields and their descriptions can be found below the code block. { ... "adFormat": "wideskyscraper", "adspaceId": "61721", ... "adspaceStart": "1433714400...
Server-side request parameters
The ad server replaces the following list of parameters with the request information for each personalised request. The parameters can be included in any template, including Advar templates or third-party code. ParameterDescription[adheseExpand: <ID>] [adheseR...
Request target parameters
All target codes which are part of the following list and all codes starting with x, y or z are reserved Reserved for the Adhese backend Code Reserved Description Example co yes Country as alpha 2, based on IP coBE CO yes...
Parameters for templates and Advar templates
When working with advar templates & advar creatives, you need to use the 2ND (and higher) macro's when adding macro's related to uploaded creative files. Examples are <ADHESE_EXT_2ND>, <ADHESE_SWF_SRC_2ND> Parameter URIENCODED Description <ADHES...
List of third-party ad servers and marketplaces
Adhese offers a comprehensive solution for integrating and implementing third-party technologies, including real-time bidding systems and third-party ad servers. We are continuously expanding our partner network to bring our clients the latest innovations in d...
Online advertising formats
During the account setup process, the client defines the formats to use. The client can determine which formats it wishes to serve on its platforms. This chapter provides an overview of the most commonly implemented and well-known formats. Click the images for...
Glossary
Term Definition Action A behaviour a visitor may perform, such as visiting a web page, reading an article, viewing or clicking on a banner ad, watching a video, playing a game, submitting a form or purchasing a product. Each time a u...
General troubleshooting
During the monitoring of campaign delivery, it is possible to encounter some unusual conflicts. Despite Adhese's best efforts to optimise delivery and ensure everything runs smoothly, errors can still occur during ad serving. Ad delivery Adhese does not repo...
User management for admins
Passwords must meet the following criteria: - Minimum length: 16 characters - Maximum Length: 64 characters - Uppercase characters: >= 2 - Lowercase characters: >= 2 - Numbers: >= 2 - Special characters: >= 2 This page describes the workflow for creating and ...
Gateway dashboard
The Adhese Gateway dashboard provides a comprehensive overview of various segments, including up-to-date information on your real-time bidding (RTB) revenue. It is crucial to remember that this dashboard is made up of unprocessed data. The revenues and impres...
Alerting
You can create alerts that are triggered upon a specific event you determine, which will result in an email being sent. This email is set up as specified by a template you create with a bit of coding. Alerts Alerts are email messages that are sent automaticall...
Statuses
The status indicators show whether your inventory is performing smoothly and if campaign delivery may be inhibited. The different statuses can be found as a distinct column in the table below the dashboards. A summary of the Header, Booking, Creative, and Traf...
Delivery screen
The Delivery overview lets you monitor the delivery of all bookings using the delivery rate. To access the Delivery overview, click Delivery in the left navigation menu. Delivery rate The Delivery overview provides a detailed focus on how a booking is deliver...
User logs
Each adjustment made by an individual user is logged in Adhese. Adhese user logs To consult the complete user logs of Adhese: Go to the Administration screen and click Admin in the Adhese navigation menu on the left. Click User and campaign logs. Enter the ID...